In the enchanting realm of glamping, where the elegance of luxury seamlessly intertwines with the raw beauty of nature, the industry understands the importance of a holistic, customer-centric approach.
This strategy, which places guests at the heart of every decision and experience, has become the cornerstone in building and nurturing long-term relationships within the glamping sector.
Operators and stakeholders are meticulously crafting experiences that not only satiate the desire for richness amidst nature but also resonate deeply with guests’s expectations and aspirations.
During the Glamping Show Americas 2023, Scott Bahr, president of Cairn Consulting Group, emphasized a guest-centric approach in all decision-making within the industry.
“Always keep the guests in mind,” Bahr advised, urging operators to consider guest perceptions and past experiences when shaping their offerings.
This came at a time when the glamping industry witnessed a surge due to the inclination of customers toward comfortable and luxury camping, with industry reports highlighting that 28% of glamping operators are in their first year of operation.
By prioritizing personalized experiences, continuous engagement, and unwavering commitment to guest satisfaction, the glamping industry is not merely offering a retreat into luxury. It is forging lasting bonds that promise to shape the future trajectory of this vibrant sector.
Meanwhile, leveraging technology to enhance the guest experience is pivotal in this digital age. Implementing systems that streamline the booking process, utilizing data to personalize communication, and employing feedback management tools are just a few ways glamping operators can elevate the guest experience and foster lasting relationships.
“You can use AI to become more productive,” as Sarah Riley, CEO of The Glamping Academy, said during the 3-day event. “This will give you the ability to get stuff done really quickly.”
According to Jenny McCullough, the senior director of marketing and operations of Terramor Outdoor Resort, digital solutions have emerged as linchpins in ensuring the evolution of the hospitality sector.
She highlighted that a substantial 65% of glampers prefer digital check-ins, while 70% believe that text notifications enhance their experience, underscoring the importance of a digital approach.
Moreover, sustainability has firmly positioned itself as a pivotal factor, responding adeptly to the escalating demands of discerning guests and travelers in the glamping industry.
The burgeoning consciousness towards environmental conservation among patrons is prompting campground owners to meticulously weave eco-friendly features into the very fabric of their designs and operations.
The incorporation of solar panels, for instance, not only aligns with the green energy movement but also serves as a testament to the industry’s commitment to reducing its carbon footprint.
McCullough also encouraged the inclusion of EV charging stations for electric vehicles and RVs, as well as the incorporation of solar panels and other sustainable energy sources to champion environmental sustainability.
By embedding sustainability into the core of their operational strategies, park owners not only build long-term relationships but also contribute significantly to the global sustainability movement.
In the glamping context, this translates to understanding the nuanced preferences of guests — be it in terms of location, amenities, activities, or the overall experience — and tailoring offerings that seamlessly align with these preferences.
At its core, a customer-centric approach in the glamping industry revolves around curating experiences that are not only memorable but also deeply resonant with guests’ desires and expectations.
It’s about transcending the conventional boundaries of hospitality to create experiences that are personalized, immersive, and, above all, reflective of the guests’ aspirations.
