For Outside Capital’s David Smith, who recently attended the Glamping Show USA 2022, the glamping industry is a little bit better now than it was before.
During last week’s episode of MC Fireside Chats, he said that successful brands are taking up the role of thought leaders and helping other players in the industry, and having conferences for the industry, like the Glamping Show USA, could also be the “single most important pathway to the institutionalization” of the sector.
Meanwhile, Miguel Huerta of Nantli Living believes that “the glamping industry is still in its early stages,” giving its players room for improvement. Many potential campers can also come to the sites since the demographic of the industry is growing.
But what exactly is the current state of this industry, and what lies ahead?
A Valuates Reports study shows that the global glamping market size was valued at $2.68 billion in 2021 and is projected to reach $7.11 Billion by 2031, growing at a compound annual growth rate (CAGR) of 10.5% from 2022 to 2031.
According to the study, consumers’ growing preference for luxurious and comfortable camping is one of the major factors driving the glamping market.
The growth of the glamping market will be fueled by the increase in music festivals and customers’ increased desire to spend time in nature. It will also be driven by the advent of retreat tourism, rising income levels, and a growing emphasis on self-care in the upcoming years.
Furthermore, social media’s growing consumer influence is anticipated to bring attention to glamping and its advantages, according to the Valuates Reports study.
Major discounts and alluring vacation packages being offered by numerous travel websites are also anticipated to benefit the glamping market.
Trends in the glamping industry and getting to know glampers
According to the report, more customers are anticipated to be interested in outdoor activities and close-to-nature experiences over the forecast year. This factor is expected to drive the glamping market.
One of the main variables anticipated to propel the glamping market is an expansion in the number of concerts and significant music festivals held every other week in different parts of the world.
Additionally, watchers of travel trends have remarked that while in the past staycations were exclusively used for special occasions, in recent years, families, groups of people, etc., have discovered the desire to pamper themselves on their days off from work.
Due to their love for travel and adventure, the 18–32 age group will have the highest revenue potential. According to the study, the demand for a comfortable and luxurious outdoor experience will cause the 33–50 segment to grow the fastest.
People now also favor nearby getaways for long weekends, another factor contributing to the rise of the glamping market.
Due to the growing emphasis on the need to make family memories and maintain relationships, the family travel segment is anticipated to dominate the glamping market share based on application. Going out with the family is becoming more popular.
A green environment
Globally, the glamping movement promotes environmental consciousness. Glamping site owners have a one-of-a-kind chance to highlight their selection of eco-friendly offerings and inform visitors about the importance of reducing, reusing, and recycling.
Businesses leading the sustainability movement are expanding their methods to have a positive ecological impact and integrating ethical responsibilities into their corporate cultures.
Being accredited by organizations like Green America or 1% for the Planet, as well as the American Glamping Association or TripAdvisor, can set conscious glamping businesses apart. According to the Valuates Reports study, this is expected to propel the glamping market further.