MC Hospitality Highlights is a monthly report series launched in January 2024 by Modern Campground and Cairn Consulting Group. Each edition delves into a critical topic impacting the outdoor hospitality industry, providing data-driven insights and practical guidance for campground operators. The series aims to empower the industry with actionable information to enhance guest experiences, drive revenue, and foster innovation.
November 2024 Report
The November 2024 MC Hospitality Highlights report analyzes shifting RV market trends, noting a decline in traditional motorhome interest and a surge in camping vans and car camping due to preferences for affordable, flexible travel. It offers strategies for campground owners to adapt, such as van-friendly parking, simplified hookups, and enhanced rustic amenities. The report emphasizes embracing van life and car camping trends, urging owners to revisit restrictive policies and align facilities to attract this growing demographic, enhancing appeal and market adaptability.