Outdoor Hospitality News
For owners, operators, team members, and anyone else interested in camping, glamping, or the RV industry.
News for January 24, 2025
MC Camper Compass is a monthly report series launched in July 2024 by Modern Campground and Cairn Consulting Group. This series focuses on understanding camper behaviors, preferences, and trends to provide campground operators with valuable insights. Each edition offers in-depth research and actionable information designed to help enhance guest experiences, boost reservations, and stay ahead in the dynamic outdoor hospitality industry. MC Camper Compass aims to empower campground owners with the knowledge they need to create memorable and satisfying camping experiences.
The latest MC Camper Compass report examines how camper booking habits have shifted in 2024. While many campers initially aimed for more spontaneous trips, most opted for early bookings due to increased confidence and fewer weather concerns. The report highlights trends among urban travelers, crossover travelers, and RV users, with only 22% following through on spontaneous plans despite high intent.
It also notes a significant decline in “reservation stacking,” as concerns over campsite overcrowding lessened. To adapt, campgrounds are advised to offer flexible booking options, last-minute incentives, and off-season promotions to meet changing preferences.
