MC Camper Compass is a monthly report series launched in July 2024 by Modern Campground and Cairn Consulting Group. This series focuses on understanding camper behaviors, preferences, and trends to provide campground operators with valuable insights. Each edition offers in-depth research and actionable information designed to help enhance guest experiences, boost reservations, and stay ahead in the dynamic outdoor hospitality industry. MC Camper Compass aims to empower campground owners with the knowledge they need to create memorable and satisfying camping experiences.
The August 2024 MC Camper Compass report, Keeping Calm and Camping On: Navigating Post-Election Travel Concerns for Outdoor Hospitality, explores how the upcoming U.S. presidential election is impacting fall and winter camping plans. Using data from Cairn Consulting Group, it reveals that one-quarter of campers are delaying or canceling trips due to financial and safety concerns, with tent campers, glampers, and families most affected.
The report suggests campground owners focus on safety, flexible booking policies, and post-election promotions to maintain steady visitation during this uncertain period.