Picture this: On a busy Saturday morning, the first guests of the day begin to arrive, bringing with them a sense of excitement. While some visitors plan to stay just for the day, others are ready for an overnight experience. Understanding who they are and what they want can be the key to filling those reservations and keeping your park bustling with happy visitors.
Meet the day trippers. These are the folks who pack up their cars with picnic baskets, hiking boots, and fishing rods. They’re often families with young kids or adventurous singles looking to escape the hustle and bustle without the commitment of an overnight stay. They’re here for the day, eager to explore your trails, enjoy a leisurely lunch by the lake, or simply bask in the tranquility your space offers.
Day trippers tend to fall into the younger age bracket, often between 25 and 40. They’re usually working professionals or young families with a moderate income. Their main goal? To make the most of their day off without breaking the bank. They love activities that are easy to plan and execute, like nature walks, swimming, and picnicking.
Now, let’s look at the overnighters. These guests are here for the long haul, rolling in with RVs packed with all the comforts of home or settling into cozy glamping tents. They might be retirees on a cross-country adventure, families seeking a weekend getaway, or even couples looking for a romantic retreat under the stars.
Overnighters often include a wider age range, from young families to older adults, and they typically have a higher disposable income. Their aim is to unwind and disconnect from the daily grind, savoring the peaceful nights and crisp morning air. They’re willing to spend a bit more for added comfort and unique experiences.
So, how do you attract both day trippers and overnighters to your campground or resort? It’s all about tailoring your marketing efforts to speak directly to each group’s desires and habits. For day trippers, consider promoting special day passes or highlighting activities that can be enjoyed in a single visit. Use social media to showcase your scenic spots, and perhaps offer a “family fun day” with guided activities or special events like a mini fair or outdoor movie night.
When it comes to overnighters, focus on the experience of staying overnight. Use your website and social media to tell stories of past guests who’ve enjoyed stargazing, campfire storytelling, or sunrise yoga sessions. Highlight your amenities, like comfortable cabins or RV hook-ups, and consider offering package deals that include meals or local tours.
Don’t forget about visuals. A picture is worth a thousand words, and in the world of campgrounds, it’s often worth a thousand reservations. Show off the beauty of your location through captivating photos and videos, letting potential guests imagine themselves enjoying every moment.
Remember, communication is key. Tailor your messages to the platform and the audience. Use Instagram and Facebook to reach younger, tech-savvy day-trippers with quick, engaging posts. For overnighters, email newsletters can be a great way to share detailed stories and exclusive offers.
Lastly, consider partnering with local businesses to create packages that appeal to both groups. A lunch deal at a nearby café for day trippers or a special discount at a local spa for overnighters can make your destination even more attractive.
In the end, whether your guests are here for a few hours or a few days, they’re all seeking a slice of the good life. By addressing their needs and communicating effectively, you can transform first-time visitors into loyal guests at your campground, RV park, or glamping resort. With bright skies, fresh air, and exciting experiences ahead, people are eager to discover what makes your location special.