Williamsport South/Nittany Mountain KOA Holiday has been awarded the prestigious KOA ICON Award, a distinction that underscores its exemplary performance within the Kampgrounds of America (KOA) network.
This recognition places the Pennsylvania-based campground among the top 10% of KOA campgrounds across North America, emphasizing operational excellence, customer satisfaction, and engagement with KOA’s brand initiatives.
The KOA ICON Award, a new accolade introduced to replace the longstanding President’s and Founder’s Awards, focuses on measurable metrics such as growth in camper nights, Net Promoter Scores (NPS), and participation in KOA programs that drive brand consistency.
NPS, a widely recognized tool in the hospitality sector, measures customer loyalty and satisfaction, offering a clear benchmark for success in the industry.
Toby O’Rourke, president and CEO of KOA, highlighted the significance of the award and the achievement of the Williamsport South/Nittany Mountain KOA Holiday.
“Their unwavering commitment to operational excellence, camper satisfaction, and innovative engagement with KOA programs sets the standard for the entire KOA system,” O’Rourke told NorthcentralPA.com. “We are thrilled to recognize them as a KOA ICON.”
For industry professionals, the recognition not only serves as a testament to the importance of maintaining high operational standards but also illustrates the competitive edge gained through strategic engagement with branding programs.
The ICON Award provides honorees with valuable marketing tools, such as enhanced recognition on KOA’s website, dated logo placements, and inclusion in corporate promotions, which can elevate a campground’s visibility and appeal to prospective guests.
This new award structure reflects KOA’s broader efforts to incentivize continuous improvement and innovation across its network.
Additionally, KOA has launched a quarterly recognition program to spotlight campgrounds with exceptional NPS scores or significant year-over-year improvements, offering further opportunities for properties to gain recognition for their performance.
The Williamsport South/Nittany Mountain KOA Holiday, open seasonally from April to October, stands as a model for outdoor hospitality professionals seeking to enhance guest experiences and foster customer loyalty.
This accolade not only celebrates the campground’s achievements but also underscores the growing emphasis on data-driven excellence in the industry.