Blue Compass RV has announced the successful completion of its brand rollout across seven stores in North Carolina. This strategic move underscores the company’s commitment to enhancing the RV ownership experience for its customers in the state.
Since its introduction to North Carolina in 2019, Blue Compass RV has witnessed a significant uptick in RV sales and service. The recent brand rollout is expected to drive this growth further, offering customers a unified and upgraded shopping experience.
The company’s investments in upgrading its facilities are evident. New exterior and interior signage, along with refreshed brand imagery, now adorn all its stores, reflecting the brand’s modern and customer-centric approach.
Legacy brands, some of which have been serving the North Carolina community for over half a century, are making way for Blue Compass RV. This includes well-known names like Sonny’s RV and Bill Plemmons RV World, according to a press release.
North Carolina, with its rich NASCAR heritage, has witnessed Blue Compass RV’s association with several NASCAR greats. The company celebrated its brand rollout with figures like Corey Lajoie and Erik Jones, further cementing its ties with the local community.
The rebranding process encompassed several stores, including RV One Superstores in Charlotte, Greensboro, and South Raleigh, Sonny’s RV in Concord, Carolina Coach and Camper in Hickory, and Bill Plemmons RV World in Raleigh and Winston Salem.
Blue Compass RV’s mission revolves around providing an unparalleled sales, service, and RV ownership experience. Their rapid growth trajectory, with over 100 RV stores in 33 states, is a testament to their commitment to this mission.
Led by Jon Ferrando, founder, CEO, and president, Blue Compass RV’s leadership team brings over 300 years of combined experience in the automotive and RV retail industry. Ferrando’s vision and leadership have been instrumental in the company’s success.
The RV industry in North Carolina is poised for growth, with the state housing 4 of the top 60 BTAs in the U.S. Blue Compass RV’s strategic investments and brand rollout is timely, catering to this burgeoning market.
For those keen on exploring the world of RVs, Blue Compass RV stands as a beacon, offering a wide range of top-brand name RVs at competitive prices. Their vast presence across the U.S. ensures that customers have access to quality service, no matter where they are.