Modern Campground and Cairn Consulting Group are excited to announce the release of their latest research report series, MC Camper Compass. The first report in the series, titled “Boosting Camper Stays: Key Strategies to Revive Campground Reservations”, revealed that 75% of campers who plan to shorten their trips can be encouraged to stay longer through various incentives. Remarkably, 60% could be persuaded by reasons beyond cost reduction to extend their stay or even plan an additional trip.
Scott Bahr, the president of Cairn Consulting Group, remarked, “Our findings highlight how strategic discounts and improved amenities can significantly impact campers’ decisions to stay longer. This is a valuable insight for campground operators looking to overcome the recent decline in reservations.
Brian Searl, founder and CEO of Modern Campground, also shared his enthusiasm: “It’s about creating an enriching experience. Upgraded facilities and a variety of activities not only make camping more appealing but also promote a sense of community and belonging among campers.
The report dives into effective strategies for enhancing campers’ stays. Offering discounts like free nights, meal deals, rewards programs, and local business coupons emerged as highly effective. Approximately 30% of campers indicated they would extend their stay if such discounts were available.
Enhanced amenities were also crucial, with a strong preference for modern facilities such as comfortable cabins with power, quality camping equipment, cooking areas, pools, internet access, and clean showers. These improvements make campsites more appealing, encouraging longer stays and attracting a diverse array of campers.
Furthermore, the report emphasizes the importance of diverse activities to retain visitors. Campers enjoy water-related activities like swimming, boating, and fishing, alongside community-oriented activities and onsite entertainment. Such offerings enhance the overall camping experience.
Nighttime events are particularly enticing, with 7% of campers stating they would stay longer if campsites hosted live entertainment, campfire nights, or community events, adding a lively and engaging atmosphere to their stay.
To read and download the full report for free, visit https://moderncampground.com/mc-camper-compass-july-2024/.
Have questions or need more information? Reach out to Brian Searl, Founder & CEO of Modern Campground, at 216-232-3105 or [email protected].
About MC Camper Compass
Launched in July 2024 by Modern Campground and Cairn Consulting Group, MC Camper Compass is a monthly report series offering crucial research on campers and outdoor hospitality guests. Designed to empower campground operators with actionable insights, the series helps enhance guest experiences, drive revenue, and foster industry innovation.
About Cairn Consulting Group
Cairn Consulting Group is a leading market research firm specializing in the outdoor hospitality industry. Their expert insights and data-driven approaches help businesses enhance guest experiences and drive growth.
About Modern Campground
Modern Campground, created in 2021, serves as the dedicated news source for the outdoor hospitality industry. Focused on delivering relevant news and stories to RV park owners, campground owners, glamping resort owners, and industry suppliers, Modern Campground aims to provide valuable content that informs and inspires its readers.