Welcoming the advent of a new month, MC Fireside Chats is poised to captivate audiences with a riveting episode, rich in contemporary insights from the realm of Outdoor Hospitality. Mark your calendars for Wednesday, November 1, at 2 PM EST, as we delve into the heart of industry transformations and trends.
Host Brian Searl will be joined by recurring guests Campspot Vice President for Business Development Casey Cochran, Campground Views Founder and CEO Mark Koep, RV industry advisor Sandy Ellingson, CRR Lifestyle Chief Operating Officer, Mike Harrison and Christine Taylor of Towne Law Firm.
We are immensely excited to unveil a significant addition to our esteemed panel of experts on MC Fireside Chats. Scott Bahr, the President of Cairn Consulting Group, will be gracing us with his presence as a new regular panelist, infusing the discussions with his vast reservoir of industry knowledge and expertise.
Prepare to be enlightened and engaged as our distinguished panel, comprising seasoned professionals from various sectors of the industry, imparts their unique insights and extensive experience. Together, we will navigate through the critical issues and exciting developments shaping the world of outdoor hospitality and recreation.
Next week’s episode of MC Fireside Chats is sponsored by Fireside Accounting, an end-to-end accounting services provider that provides bookkeeping to campgrounds, RV parks, and RV resorts.
October 25 Episode Recap
In the latest installment of MC Fireside Chats, the spotlight was on the dynamic RV industry, with a distinguished panel of experts delving into their wealth of knowledge and experiences. The session was expertly steered by host Brian Searl, who facilitated engaging conversations with the esteemed guests. Regular contributors Phil Ingrassia from RVDA, Shane Devenish from CRVA, and Susan Carpenter from RV Women’s Alliance graced the episode with their presence and invaluable insights.
Adding to the richness of the discussion were special guests Craig and Victoria Shelton, the adventurous spirits behind Wild RV Life, who brought a unique perspective to the table. Rounding out the panel were Coley Brady and Joe Mehl from Alliance RV, who shared their expertise and innovative approaches in the RV realm. Together, this ensemble of industry leaders and enthusiasts created a vibrant and informative dialogue, shedding light on various facets of the RV world and providing listeners with a comprehensive understanding of the current landscape and future possibilities in the RV industry.
Coley Brady and Joe Mehl from Alliance RV discussed their company’s approach to social media and influencer marketing, emphasizing the importance of authenticity and organic growth. They highlighted how they leverage real customer experiences through their Facebook group and other platforms, creating a strong community around their brand. Their strategy involves a careful evaluation of potential influencers and brand ambassadors, ensuring alignment with their brand values.
Alliance RV also emphasized the significance of customer feedback in their product development process. They strive to create products that truly meet the needs of their customers, incorporating their input and suggestions into their designs. This customer-centric approach has been a key factor in their success and has helped them build a loyal customer base.
Susan Carpenter from RV Women’s Alliance shed light on the organization’s efforts to support and elevate women within the RV industry. She discussed their recent Symposium, which focused on personal and professional development for women, and highlighted the importance of creating a supportive community for women in the industry.
Craig and Victoria from Wild RV Life shared insights on how demographics influence their content strategy across different social media platforms. They noted variations in audience engagement between YouTube and Instagram, tailoring their content to suit the preferences of their audience on each platform. Their approach underscores the importance of understanding your audience and adapting your content to meet their needs.
Shane Devenish from CRVA and Phil Ingrassia from RVDA discussed the challenges facing the RV industry, particularly in terms of customer service and repair times. They emphasized the need for improved communication and efficiency across the industry, highlighting ongoing efforts to address these issues.
The panel also touched on the importance of community and networking within the RV industry. They shared examples of events and associations that foster connections and support, underscoring the value of building a strong network in the industry.
Looking ahead, the guests shared their thoughts on the future of the RV industry. They expressed optimism about the industry’s potential for growth and improvement, highlighting areas such as customer service, product development, and community building as key focus areas.
Throughout the episode, the panelists shared valuable insights and experiences, providing a comprehensive look at various aspects of the RV industry. From manufacturing and product development to social media marketing, community building, and supporting women in the industry, the discussion covered a wide range of topics, offering a rich and nuanced perspective on the industry.
The episode underscored the importance of authenticity, customer feedback, and community in the RV industry. The panelists highlighted how these elements contribute to building strong brands, creating loyal customer bases, and fostering a supportive industry ecosystem.
The MC Fireside Chats episode provided a deep dive into the RV industry, offering valuable insights and practical advice for industry professionals and enthusiasts alike. The discussion highlighted the importance of authenticity, customer-centricity, and community in driving success and fostering growth in the RV industry.
About MC Fireside Chats
Hosted by Brian Searl, CEO of Insider Perks and Modern Campground, MC Fireside Chats airs live every Wednesday at 2 p.m. (ET). The show brings together industry experts to discuss the latest in camping, glamping, RVing, and more. For a recap of previous episodes, visit moderncampground.com/mc-fireside-chats.