This groundbreaking technology is set to redefine customer service within the campground industry, offering round-the-clock support and assistance to guests and addressing the challenges often encountered by private campground owners and operators.
According to the Kampgrounds of America, Inc. (KOA) Monthly Research Report for June 2023, outdoor enthusiasts are rapidly adopting artificial intelligence (AI) to enhance their camping experiences, with 32% of campers saying they integrated AI into their trip planning, and another 22% intending to utilize it in the future.
Private campground owners and operators often grapple with the daunting task of managing customer inquiries, reservations, and ensuring customer satisfaction. This predicament becomes more prevalent during the high-demand camping seasons.
Brian Searl, founder and CEO of Insider Perks, elaborates on how Campy can come to the rescue.
Campy is designed to alleviate these pain points by providing instant, accurate information, freeing up staff time, and driving revenue for campgrounds and RV parks,” Searl said.
Campy’s AI-driven service not only promises to streamline operations but also contributes towards revenue generation.
The power of Campy as a tool for enhancing customer service has already been validated at the Sugar Sands RV Resort.
Scott Knepp, director of operations for IVEE Management Group, highlighted the benefits of this innovative tool.
“We have seen Campy be a great resource at Sugar Sands RV Resort, where we first implemented the tool. It benefits our guests and potential guests by giving them a 24/7 resource to answer any questions that they might have about the campground or about the area. We believe that people appreciate the opportunity to be self-reliant when possible and this affords them that opportunity. And in doing so, it allows our on-site team to spend more time directly with the guests and to provide a greater level of service at the property,” Knepp said.
Campy’s function is akin to a digital concierge, equipped to handle an infinite number of inquiries simultaneously.
From decoding refund and cancellation policies to explaining the specifics of each cabin, Campy delivers consistent, precise information. This results in an elevated customer experience and satisfaction level, which in turn translates into positive reviews and increased bookings.
This AI chatbot integration at Navarre Beach Camping Resort signifies a major stride in the application of AI technology in the outdoor hospitality industry.
Campy has proven to be a robust, revenue-generating tool, with private campground owners reporting considerable savings in staff hours and a boost in revenue after its implementation.
With AI making inroads into the outdoor hospitality industry, it could revolutionize various facets of business operations. AI can automate mundane tasks, leaving human staff to focus on tasks requiring a personal touch or complex decision-making.
Beyond customer service, AI can help private campground owners with tasks such as predictive maintenance of facilities, energy management, and data-driven marketing efforts, all of which can lead to enhanced efficiency, reduced costs, and increased profitability.
The integration of AI technology in the camping industry offers a compelling solution to the operational challenges faced by private campground owners and operators, enhancing customer experience, and driving revenue growth.
Modern Campground has also introduced Campy to serve as a knowledgeable concierge for camping enthusiasts and outdoor hospitality businesses offering personalized advice, recommendations, and tips tailored to campers of all levels, from first-time tent campers to seasoned RV travelers.