In the picturesque Ribble Valley in Lancashire, England, the concept of glamping – a luxurious version of camping – is not just a fleeting trend but a sustainable tourism model that’s gaining momentum.
The owners of Hedgerow Luxury Glamping, Mark and Hilary Berry, are testament to this burgeoning industry. Since the autumn of 2019, they have been offering a unique blend of nature and luxury to their guests.
According to an article by Lancashire Telegraph, their journey began with permission for six holiday pods. But as the winds of change blew, bringing with them travel restrictions and a renewed love for local holidays, the Berrys saw an uptick in demand.
This led to plans for adding eight more pods, a testament to the ‘staycation’ trend that’s sweeping the nation.
But Hedgerow isn’t just about glamping. A short distance away at Hoober Farm, the Berrys continue the age-old tradition of dairy farming. This duality of running a modern glamping site while holding onto traditional farming roots offers a unique blend of experiences for visitors.
The Ribble Valley, with its lush landscapes and serene ambiance, has always been a magnet for tourists.
The recent shift in travel preferences has only amplified its allure. As per a planning statement to the Ribble Valley Borough Council, the demand for such secluded getaways has skyrocketed, especially among couples and retirees looking for affordable holiday options.
The council, recognizing the potential of such ventures, approved the Berrys’ expansion plans. However, they emphasized that the pods are strictly for holidaying, ensuring that the essence of glamping remains undiluted.
The rise of glamping isn’t just a win for entrepreneurs like the Berrys. It’s a boon for the local economy, creating jobs and boosting local businesses.
Moreover, it’s a sustainable model, with a smaller carbon footprint than large-scale resorts, making it an eco-friendly choice for travelers.
In the broader context, glamping is a reflection of the evolving tourism landscape. It’s about finding a balance between the need for comfort and the desire to reconnect with nature.
For the Ribble Valley and places alike, it’s a step towards a future where tourism is not just about visiting a place but experiencing it in its truest essence.
The story of Hedgerow Luxury Glamping is not just about the success of a business but a testament to the changing dynamics of travel and tourism.
As the world adapts to the new normal, ventures like these offer a glimpse into the future of holidays – local, sustainable, and deeply connected to the essence of a place.