Kampgrounds of America (KOA) reported that more than 52 million North American households camped in 2025, surpassing pre-pandemic levels and contributing to $66 billion in local community spending, according to its 2026 Camping & Outdoor Hospitality Report released April 14.
The report identifies camping as an increasingly central component of the travel economy, with sustained participation from first-time campers who entered the market between 2020 and 2022.
Their continued engagement has supported sector growth, resulting in an economic impact increase of more than $5 billion compared with 2024.
“This report demonstrates that camping isn’t a niche market, it’s a meaningful pillar of North America’s travel economy and a vital resource for local communities,” Toby O’Rourke, president and CEO of KOA, said in a press release.
Spending trends show continued momentum, particularly among younger generations and families.
According to the report, average daily expenditures per person, excluding accommodations, exceeded $200 in 2025.
Additionally, 35% of United States adults identified camping as both the easiest form of travel with children and the most affordable option.
The report also highlights a shift in consumer motivation toward unstructured outdoor wellness.
Seventy-seven percent of campers said “just being in nature is enough,” reflecting a preference for simple, restorative experiences over structured programming.
Nearly half of campers, or 49%, reported booking trips to improve mental wellbeing, while 50% prioritized experiences that help them recharge.
“Nature isn’t a luxury amenity,” O’Rourke said. “It’s a real, proven wellness intervention.”
Camping preferences also show changes in RV usage. RV camping accounted for 47% percent of trips, matching 2023 levels but representing the lowest share recorded in the report’s history.
At the same time, 48% of campers said they are very likely to rent an RV in 2026, with interest led by younger travelers. Cost and lack of operational knowledge were cited as primary barriers to rental adoption.
Glamping continued to expand its role in the market, representing 29% of all camping experiences in 2025 and attracting 31% of new campers.
Data also showed crossover interest, with half of Millennial glampers expressing interest in RV rentals and 33% of Gen Z glampers considering RV ownership.
Looking ahead, 31% of campers plan to increase the number of nights spent camping in 2026, with road trips, small-town travel and heritage tourism contributing to longer stays.