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News for December 10, 2023

Millennial, Gen Z Interest in RV Has Increased Throughout 2021

Millennials and Gen Zers are making RVing trendy again, according to a report; and the rise in younger RVers is making a significant impact on the industry.

A large number of new RV owners are significantly younger than the stereotyped baby boomer who owns a large RV. Today, the RV industry is in a rush to meet the needs of the younger demographic.

The overall number of people who own an RV has been steadily growing. But the number of owners between the ages of 18 and 34 has increased “significantly,” and now represents 22 percent of the current RV owners, according to statistics of the RV Industry Association.

Of the current millennial and Gen Z owners, 84 percent indicated that they’d like to buy a new RV in the coming five years, making the younger generation of RVers a top market for RV manufacturers.

As we get into this next generation of buyers, the millennial generation is larger than the boomers, so we see this as a long-term opportunity for the entire industry,” Bob Martin, president and CEO of Thor Industries, said on CNBC’s “Closing Bell” in March.

As Gen Zers and millennials embrace the RV life, Class B and Class C motorhomes are increasing in popularity.

Sales, production, and public enthusiasm for the Class B RV, also known as camper vans, has been growing rapidly and “significantly” through the past two years, Monika Geraci, a spokesperson for RVIA said. Still, campervans just make up a tiny portion of RV shipments (two percent).

Now, RV manufacturers are looking for ways to draw in the younger crowd by producing smaller builds.

The idea that you can just pick up and travel anywhere conveniently for an extended period of time is especially attractive to this younger demographic,” Ryan Eash, the director of product development at Jayco said. 

He also noted that Jayco believes this trend of more compact and convenient RVs will continue.


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Modern Campground

Modern Campground

Modern Campground is the most innovative news source in the Outdoor Hospitality industry. We provide global news coverage for RV Park and Campground owners, operators, managers, and their team members.
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Hi, you might find this article from Modern Campground interesting: Millennial, Gen Z Interest in RV Has Increased Throughout 2021! This is the link: https://moderncampground.com/usa/millennial-gen-z-interest-in-rv-has-increased-throughout-2021/