and Gen Zers are making RVing trendy again, according to a report; and the rise in younger RVers is making a significant impact on the industry.
A large number of newowners are significantly younger than the stereotyped baby boomer who owns a large . Today, the industry is in a rush to meet the needs of the younger demographic.
The overall number of people who own an RV Industry Association.has been steadily growing. But the number of owners between the ages of 18 and 34 has increased “significantly,” and now represents 22 percent of the current owners, according to statistics of the
Of the current millennial and Gen Z owners, 84 percent indicated that they’d like to buy a newin the coming five years, making the younger generation of RVers a top market for .
As we get into this next generation of buyers, the millennial generation is larger than the boomers, so we see this as a long-term opportunity for the entire industry,” Bob Martin, president and CEO of Thor Industries, said on CNBC’s “Closing Bell” in March.
As Gen Zers andembrace the life, and Class C are increasing in popularity.
Sales, production, and public enthusiasm for the, also known as camper vans, has been growing rapidly and “significantly” through the past two years, Monika Geraci, a spokesperson for RVIA said. Still, campervans just make up a tiny portion of shipments (two percent).
Now,are looking for ways to draw in the younger crowd by producing smaller builds.
The idea that you can just pick up and development at said.anywhere conveniently for an extended period of time is especially attractive to this younger demographic,” Ryan Eash, the director of product
He also noted thatbelieves this trend of more compact and convenient will continue.