Campground software providers Storable and Newbook marked National Camping Month with the release of a guide outlining operational and revenue strategies aimed at helping campground operators improve efficiency and increase revenue per stay during peak camping season.
The guide, titled “Peak Season, Higher Profits: 10 Ways to Boost Your Revenue Per Stay,” focuses on the use of technology and automation to manage routine campground operations, reduce administrative workloads and enhance guest experiences.
According to the guide, campground operators can streamline operations by shifting guests to online booking platforms and using automated confirmation and reminder communications to reduce reservation-related phone calls. Automation can allow staff to spend more time on guest service rather than repetitive administrative tasks.
The guide also recommends automating site assignments to match guest requirements, including rig sizes, hookup needs and campground rules, at the time of booking. The approach is designed to reduce scheduling errors and prevent double bookings.
Additional operational recommendations include aligning housekeeping and groundskeeping schedules with real-time arrival and departure data, using live site maps to monitor occupancy and availability, and implementing digital pre-arrival check-in processes.
Under the digital check-in model, guests can complete tasks such as signing waivers, paying outstanding balances and receiving gate access information before arriving at the campground, reducing congestion at check-in areas.
The guide also highlights several methods for increasing revenue without expanding campground capacity. One recommendation is offering add-on purchases, such as golf cart rentals, firewood and early check-in options, during the reservation process.
Another strategy involves implementing dynamic pricing systems that automatically adjust rates during periods of high demand, including holiday weekends, while offering discounts during slower periods to increase occupancy.
The companies also encourage campground operators to integrate retail stores, rentals and recreational activities into a centralized reservation system. According to the guide, consolidating charges onto a guest’s reservation account can simplify checkout procedures and potentially increase spending during a stay.
To support repeat business, the guide recommends automated post-stay communications, including thank-you messages sent within 48 hours of departure and follow-up offers encouraging guests to book future visits.
The final recommendation focuses on rewarding returning guests through stay-history tracking. Rather than implementing complex loyalty programs, the guide suggests offering benefits such as early reservation access or milestone-based perks to encourage repeat bookings and strengthen guest retention.
Released during National Camping Month, the guide positions operational automation, digital guest services and targeted revenue strategies as key tools for campground operators managing peak-season demand.