Link Auto & RV expanded its footprint in northwestern Wisconsin by acquiring South Lake Motors in Rice Lake. Performance Brokerage Services facilitated the transaction, a dealership brokerage firm in North America known for its high volume of buy-sell activity.
Aaron Resnick, who has operated the dealership for 30 years, expressed satisfaction with the brokerage firm’s service. “From start to finish Paul Kechnie and Emily Bourne of Performance Brokerage Services were great! They listened and were engaged and helpful. A great experience!” Resnick said.
Over the last five years, Performance Brokerage Services managed the sale of more than 300 dealerships. Paul Kechnie, senior partner, and Emily Bourne, partner, were instrumental in advising on this transaction.
Emily Bourne explained that they enjoyed assisting Aaron Resnick in selling his dealership. She noted that from their initial conversations with Resnick, they found a buyer who met his goals and ensured his staff and the Rice Lake community were in good hands.
“From our initial conversations with Aaron, we were able to find a buyer that achieved his goals and ensured his staff and the Rice Lake community were in good hands,” Bourne said.
Link Auto & RV, a family-owned dealership group since 1946, serves northwestern Wisconsin and Twin Ports with four locations: Link Ford and Link Chrysler Dodge Jeep Ram in Rice Lake, and Link Ford and Link RV Direct in Minong, Wisconsin.
According to a press release, Performance Brokerage Services has over 30 years of experience in the automotive industry, having sold 900 dealerships with a 90% closing rate. The company operates from its headquarters in Irvine, California, and is supported by nine regional offices across the United States and Canada.
The company’s network includes industry-related attorneys, accountants, hundreds of registered buyers, and longstanding relationships with various vehicle manufacturers.
For more information about Performance Brokerage Services, visit performancebrokerageservices.com.
