According to RV Industry Association’s recent Go RVing Owner Demographic Profile, 3% of RVers own truck campers. Young families make up 36% of camper owners, 52% are millennials and Gen Zers, while 28% are first-time owners.
During half of the owners’ vacation, truck campers are utilized. They are used the most frequently in the summer (77%), then the fall (43%), followed by spring (32%), and winter (24%).
Fifty-four percent (54%) of truck camper owners prefer accommodations at state parks or recreation area campgrounds, while 41% prefer campgrounds in national parks and 35% prefer private campgrounds.
Furthermore, 45% of truck camper owners like outdoor sports, 43% of them fish, and 22% participate in water-based recreational activities. The top three reasons that they choose to travel and go RVing are time in the outdoors (13%), just unwinding and relaxing (11%), and controlling their itinerary (10%). Other outdoor activities that they bring along are bicycles (29%) and ATVs or other four-wheelers (11%).
As for the demographics, 52% of truck camper owners are between the ages of 18 to 54, and 48% are aged 55 or older. Forty-six percent (46%) of truck camper owners are female, while 54% are male.
Moreover, 31% of them are retired, and 44% are employed full-time. The median annual earnings for 57% of truck camper owners is more than $65,000, while 29% have children.
The Go RVing Owner Demographic Profile is the most comprehensive research on the ownership of RV ever conducted, offering detailed insights and perspectives about the demographics, and ownership habits of RV owners, former RV owners, as well as RV Intenders.
The study has identified seven distinct clusters of people based on RV owners’ habits, needs, and unique motivations. The study also provides a breakdown of various kinds of recreational vehicles as well as an analysis of the demographics that favor different types of RVs.