Outdoor Hospitality News

For owners, operators, team members, and anyone else interested in camping, glamping, or the RV industry.

News for August 14, 2022

Go RVing RV Owner Demographic Profile: 52% of Truck Camper Owners are Millennials and Gen Zers


Share this article

According to RV Industry Association’s recent Go RVing Owner Demographic Profile, 3% of RVers own truck campers. Young families make up 36% of camper owners, 52% are millennials and Gen Zers, while 28% are first-time owners.

During half of the owners’ vacation, truck campers are utilized. They are used the most frequently in the summer (77%), then the fall (43%), followed by spring (32%), and winter (24%).

Fifty-four percent (54%) of truck camper owners prefer accommodations at state parks or recreation area campgrounds, while 41% prefer campgrounds in national parks and 35% prefer private campgrounds.

Furthermore, 45% of truck camper owners like outdoor sports, 43% of them fish, and 22% participate in water-based recreational activities. The top three reasons that they choose to travel and go RVing are time in the outdoors (13%), just unwinding and relaxing (11%), and controlling their itinerary (10%). Other outdoor activities that they bring along are bicycles (29%) and ATVs or other four-wheelers (11%).

As for the demographics, 52% of truck camper owners are between the ages of 18 to 54, and 48% are aged 55 or older. Forty-six percent (46%) of truck camper owners are female, while 54% are male.

Moreover, 31% of them are retired, and 44% are employed full-time. The median annual earnings for 57% of truck camper owners is more than $65,000, while 29% have children.

The Go RVing Owner Demographic Profile is the most comprehensive research on the ownership of RV ever conducted, offering detailed insights and perspectives about the demographics, and ownership habits of RV owners, former RV owners, as well as RV Intenders.

The study has identified seven distinct clusters of people based on RV owners’ habits, needs, and unique motivations. The study also provides a breakdown of various kinds of recreational vehicles as well as an analysis of the demographics that favor different types of RVs.


Share this article

Modern Campground

Modern Campground

Modern Campground is the most innovative news source in the Outdoor Hospitality industry. We provide global news coverage for RV Park and Campground owners, operators, managers, and their team members.
You Are Here
Connect on Social Media
MC Fireside Chats
Latest Outdoor Hospitality News
Purem by Eberspaecher, Aapico Sign Joint Venture Agreement
Canadian Gov’t Investing Over CA$87K to Renovate, Expand Yukon Motorcycle Park
Princeton Receives CA$750K to Revitalize Community Space, Enhance RV Campground
Americans Slightly Relived With Lower Prices, Despite Inflation
New Brunswick Tourism Yet To Return To 2019 Levels, Despite High Traffic

Stay Updated
Outdoor Hospitality News

Send this to a friend
Hi, you might find this article from Modern Campground interesting: Go RVing RV Owner Demographic Profile: 52% of Truck Camper Owners are Millennials and Gen Zers! This is the link: https://moderncampground.com/usa/go-rving-rv-owner-demographic-profile-52-of-truck-camper-owners-are-millennials-and-gen-zers/