Safe-Guard Products Canada, Ltd., a leader in the provision of protection products for various industries including RVs, has launched a redesigned website, marking a significant shift in its business model.
The company, known for its services in the automotive, RV, powersports, and marine industries, is transitioning from a third-party administrator to a comprehensive Protection Products Platform. This move is set to transform the customer experience by offering more tailored, efficient services.
The company’s digital transformation stems from a strategic decision to utilize its 30 years of accumulated data and applications.
This wealth of information is crucial in driving key business metrics, making informed decisions, and enhancing service capabilities. Safe-Guard Canada’s new direction is not just a change in technology but a step towards sustainable, scalable growth.
Randy Barkowitz, CEO of Safe-Guard, highlighted the inadequacy of a one-size-fits-all approach in today’s diverse market. “For many years, we have set out to change the industry, drive innovation, and enhance transparency,” Barkowitz said.
The company’s evolution is a response to the changing needs of various generational groups that dominate market spending. This shift is particularly relevant in the RV industry, where customer needs are as diverse as the vehicles themselves.
The redesigned website is more than just a digital facelift. It represents a fundamental change in how Safe-Guard interacts with its customers.
David Pryor, president of Safe-Guard, described the website as a reflection of the company’s commitment to innovation. “Through the integration of data and advanced analytics, we’ve successfully transformed Safe-Guard into a Protection Products Platform,” Pryor stated. This transformation is expected to benefit the RV industry by providing more specialized and efficient services.
Founded in 2001 and based in Mississauga, Ontario, Safe-Guard Products Canada has established itself as a unique entity in the finance and insurance space. Catering to the automotive, RV, marine, and motorcycle/powersports industries, the company has a history of developing and administering high-quality programs. These are complemented by leading marketing strategies, dedicated sales and training, advanced technology solutions, and comprehensive customer service.
Safe-Guard’s partnership with original equipment manufacturers (OEMs), top dealer groups, and retailers across Canada has been a cornerstone of its success. The company’s new website and business model are expected to strengthen these partnerships further, especially in the RV industry, where the need for specialized protection products is growing.
The RV industry, with its unique set of challenges and customer needs, stands to benefit significantly from Safe-Guard’s transformation. The company’s focus on data-driven solutions and customer-centric services aligns well with the industry’s move towards more personalized and efficient customer experiences.