The BC Lodging and Campgrounds Association (BCLCA) unveiled the 2023 BCLCA Annual Occupancy and 2024 Rate Survey. Conducted among members and non-members managing at least 10 campsites, the survey has revealed insightful trends in the campground industry.
According to the organization’s newsletter, the survey, completed in January by 91 operators, shows a response rate of 26.1% for members and 5.1% for non-members.
The survey highlighted that more operators are increasingly utilizing their websites for bookings, with 76% now allowing customers to complete reservations with payments, a 15 percentage point increase from the previous year.
As in the previous year, only 25% of properties that responded are using dynamic pricing strategies.
Forty percent of the properties surveyed offer at least one type of discounted rate, with returning guests frequently receiving these discounts.
Only 4% of properties currently offer electric vehicle charging stations, but an additional 18% of operators plan to install such facilities in the future. This is consistent with findings from the previous year.
One-third (34%) of surveyed properties adhere to a moderate to strict cancellation policy unless mandated otherwise by government regulations. Meanwhile, 30% maintain a completely flexible cancellation policy that does not require amendments under any circumstances. Additionally, one-quarter of the properties reported adjusting their policies in response to natural disasters.
For bookings, 2023 saw a slight decrease of 1% overall, with regional variations highlighting the impact of external events such as wildfires. Occupancy rates have similarly declined, with a notable drop from 47.3% in 2022 to 43.5% in 2023, a trend attributed to the wildfire impacts.
For the revenue patterns, the result indicates an increase of 1.1%. Nightly guests constitute the primary revenue source for operators, accounting for 69% of earnings, while extended stays during the winter or off-peak periods contribute 12%.
Looking ahead to 2024, the outlook is promising for BC campground owners. About 49% of operators plan to reinvest in their properties, focusing on upgrades to physical infrastructure and guest services, including playgrounds, Wi-Fi, and enhanced sanitary facilities.
Despite economic uncertainties, about 45% of operators intend to maintain their 2024 rates consistent with 2023. The survey also reports that rate adjustments are anticipated across various site types, with increases projected to align with inflation.
The BCLCA survey offers a comprehensive snapshot of the industry, providing campground operators with crucial insights into operational practices, financial health, and strategic planning. This vital resource aids in informed decision-making.
The 2023 BCLCA Annual Occupancy and 2024 Rate Survey underscores effective financial strategies including maintaining charges while adopting dynamic pricing and offering discounts to attract and retain customers.
Implementing flexible pricing models during peak and off-peak seasons, adjusting cancellation policies, and introducing sustainable practices like electric vehicle charging stations can significantly enhance market competitiveness for RV park and campground owners. These strategies can help BC business owners attract a broader customer base and potentially increase revenue.
To learn more about the latest BCLCA annual occupancy and rate survey results, members can request a copy of the full report from the association.