THOR Industries, Inc.‘s film, “Finding Strength and Redemption: The Blackfoot River Adventure with First Descents,” which shows the life-changing partnership with non-profit First Descents, has won gold in two categories at the inaugural Anthem Awards.
Produced by The Public Works, the film shares the story of young adults impacted by cancer and their healing journey on the Blackfoot River in southwest Montana, according to a press release.
The First Descents invited the group to discover the river’s restorative effects while paddling their way toward recovery and draw themselves closer to nature through the RV camping experience.
The collaboration with THOR Industries was instrumental in generating funds and support for First Descents and providing a fleet of RVs in the Montana backcountry campsite, where the participants’ lives were forever changed.
“THOR is unbelievably proud to have been a part of this project and continue to partner with First Descents to help promote the healing experiences of outdoor adventure,” shared THOR President and CEO Bob Martin. “We are grateful our RVs enabled the Blackfoot River program, connecting many incredible young adults with nature and one another, which is truly inspiring.”
The project received the highest marks in two for-profit categories at the Anthem Awards: Health – Brand Campaign Fundraising Category and Health — Best Brand Campaign Product/Innovation/Service. Presented by the Webby Awards, the Anthem Awards celebrate purpose and mission-driven work from people, companies, and organizations worldwide.
Watch “Finding Strength and Redemption: The Blackfoot River Adventure with First Descents” on the THOR Industries YouTube channel to learn more about the project.
THOR Industries is the sole owner of operating companies that represent the world’s largest manufacturer of recreational vehicles. For more information on the Company and its products, please go to www.thorindustries.com.