OHI has launched its GoCampingAmerica RV Tour, sending a fully branded RV on a nationwide route designed to connect with campers, RV enthusiasts and campground operators across the country.
The tour officially began following a ribbon-cutting ceremony and luncheon at Evergreen Campsites & Resort in Wild Rose, Wisconsin.
According to a press release, Maris Brennan, OHI’s senior manager of member experience, is driving the RV and will visit RV parks and campgrounds throughout the journey.
Brennan’s stops will focus on sharing OHI membership information, meeting with campground professionals and engaging with outdoor enthusiasts.
The announcement also plans to document the tour through updates on GoCampingAmerica’s Instagram and Facebook channels.
“This tour is about showing up, literally, for the people who make the Outdoor Hospitality Industry what it is: the owners, operators, staff and campers,” said David Basler, chief operating officer of OHI.
“There’s no better way to grow and support this industry than getting out there and meeting the people who live and breathe it every day,” Basler added.
OHI said the tour is intended to support the growth of the OHI by creating face-to-face connections with camping consumers and industry professionals in communities nationwide.
The RV tour is being supported by OHI as part of efforts to promote the GoCampingAmerica brand and increase engagement with travelers and campground businesses.
Campers, RV enthusiasts and industry partners can follow the RV’s route and updates through the GoCampingAmerica website at GoCampingAmerica.com/p/blog/guides/where-are-you-camping-next.
OHI, formerly known as National ARVC, represents private RV parks and campgrounds across North America. The organization provides members with access to continuing education, networking opportunities, business and marketing tools, member benefits and discounts, and advocacy efforts at local, state and national levels.
Featured image by OHI