The latest research from MC Hospitality Highlights reveals that half of all campers adjust their travel schedules based on weather conditions, while 3 out of 10 choose off-season trips to avoid extreme weather. The newly released report, “Weathering the Storm: Strategies for Campgrounds to Thrive in Any Climate” offers valuable insights and practical strategies to keep guests comfortable and safe, no matter the weather.
Scott Bahr, president of Cairn Consulting Group, emphasized the importance of these findings: “Weather significantly influences campers’ decisions. By understanding and addressing these concerns, we can help campgrounds provide a superior guest experience.”
The report details how campgrounds can adapt their facilities and services to various weather conditions. For cold weather, it suggests providing heated cabins, insulated yurts, fire pits, and guided winter hikes to keep guests warm and engaged. On rainy days, indoor facilities like common rooms, game rooms, fitness centers, and organized activities such as arts and crafts workshops can ensure guests remain entertained and comfortable.
Brian Searl, founder and CEO of Modern Campground, added, “Our goal is to empower campground operators with actionable information that enhances guest satisfaction and drives revenue. This report provides a comprehensive guide to do just that—helping operators weather-proof their offerings for year-round success.”
The report also discusses the concept of a weather guarantee, boosting customer trust and loyalty by defining “severe weather” conditions and offering compensation options, thus setting campgrounds apart from competitors and enhancing their reputation.
To download the August 2024 MC Hospitality Highlights report, visit: moderncampground.com/mc-hospitality-highlights-august-2024.
Have questions or need more information? Reach out to Brian Searl at [email protected].
About MC Hospitality Highlights
MC Hospitality Highlights is a monthly report series launched in January 2024 by Modern Campground and Cairn Consulting Group. Each edition delves into a critical topic impacting the outdoor hospitality industry, providing data-driven insights and practical guidance for campground operators. The series aims to empower the industry with actionable information to enhance guest experiences, drive revenue, and foster innovation.
About Modern Campground
Modern Campground was created in 2021 to provide a dedicated news source for the outdoor hospitality industry. They cover news relevant to RV park owners, campground owners, glamping resort owners, and anyone involved in the outdoor hospitality industry. Their content aims to help readers understand what impacts their businesses and tell stories of other owners and suppliers.
About Cairn Consulting Group
Cairn Consulting Group (CCG) specializes in providing market research services aimed at data-driven decision-making through an analytical and visual approach. Their core focus is on primary market research, both quantitative and qualitative, offering services such as research study design, questionnaire development, and feasibility studies. They emphasize the importance of insightful business intelligence for sound planning and developing effective business strategies.
