Swift Group is set to open its Cottingham, near Hull, headquarters to the public on September 12 and 13 for Swift Live, a free two-day event that will provide visitors with an early look at the manufacturer’s 2027 range of campervans, motorhomes and touring caravans.
The event will take place at Swift’s headquarters and will also feature the company’s holiday home showground, where visitors can view a selection of lodges, holiday homes and pods. The event is aimed at both existing Swift customers and prospective buyers, with opportunities to explore new products and learn more about the wider range of services associated with the brand.
In addition to the 2027 product reveal, Swift Live will include behind-the-scenes factory tours, product demonstrations and opportunities to speak with representatives from Swift’s dealer network. Visitors will also be able to meet members of Swift Owners’ Clubs during the event.
For visitors considering a caravan or motorhome purchase, the event will include practical driving opportunities. Attendees will be able to try towing a caravan or driving a motorhome with support from event sponsor DF Capital. Swift will also provide information about its Swift Go hire scheme, giving prospective customers an opportunity to consider hiring before making a purchase.
According to Out&AboutLive, the event’s program extends beyond vehicle displays and demonstrations, with food and drink vendors operating onsite and access to Hub64, Swift’s onsite café. Children and dogs are welcome at the event, although dogs will not be permitted on the factory tour.
Swift Live will run from 9:30 a.m. to 4:30 p.m. on both September 12 and 13, with last entry at 3 p.m. Parking will be free for cars and motorhomes, although motorhome parking spaces are limited. Overnight parking will not be permitted.
For Swift Group, the event provides an opportunity to present its upcoming model range directly to consumers while bringing together dealers, owners and prospective buyers. For dealers and other businesses in the caravan and motorhome sectors, the launch also offers an indication of the products and configurations that will enter the market for the 2027 season.
The combination of product previews, factory access, driving experiences and dealer engagement reflects the role manufacturer events can play in supporting the customer journey. Giving prospective buyers the opportunity to compare products, understand ownership and hiring options, and speak directly with dealers may also help operators and retailers gauge customer interest ahead of the next selling season.
Swift Live is scheduled for September 12 and 13 at Swift Group’s headquarters in Cottingham, near Hull. Admission is free.