The NRMA Phillip Island Beachfront Holiday Park recently clinched the prestigious Best Victorian ‘Caravan & Holiday Parks award at the 2023 Victorian Tourism Awards Gala Ceremony.
This accolade, a testament to the park’s commitment to excellence, was celebrated at the grand event held at the Palladium at Crown, attended by industry heavyweights.
The park, nestled on the idyllic beachfront at Cowes, has become a symbol of quality in the caravan and holiday parks sector. Its success is not just a one-off event; earlier in 2023, it had already made waves by winning a major award at the Bass Coast Business Awards in October.
The judges at the Victorian Tourism Awards were particularly impressed by the park’s dedication to providing memorable holidays for guests of all ages, its range of clean and modern facilities, and its comprehensive guest experience program, as reported by the Sentinel-Times.
NRMA Phillip Island Beachfront Holiday Park’s location is a key factor in its appeal. Situated on the Victorian holiday hotspot of Phillip Island, the park offers guests direct access to sandy beaches and protected waters. The park’s team, known for their hospitality, ensures that every stay is comfortable and entertaining, making it a favorite among visitors.
The Victorian Tourism Awards, organized by the Victorian Tourism Industry Council, play a crucial role in the state’s tourism sector. These awards recognize tourism excellence and outstanding innovation, setting a benchmark for the industry.
NRMA Phillip Island Beachfront Holiday Park’s win in this prestigious event underscores the importance of quality and innovation in enhancing the tourism experience.
The Bass Coast Shire Council, encompassing the holiday park, actively focuses on growing the region’s visitor economy. The council’s efforts in promoting tourism and supporting local businesses like NRMA Phillip Island Beachfront Holiday Park have been pivotal in boosting the local economy and community.
The council’s role in hosting and supporting major events contributes significantly to the cultural vibrancy and economic health of the region.
The economic impact of tourism in Victoria is substantial. According to Tourism Research Australia, the year ending June 2023 saw a tourism spend of $36.1 billion in Victoria, an 83% increase from the previous year.
This spend was 16% above the pre-pandemic levels of June 2019. Additionally, Victoria welcomed 90 million total visitors during this period, a 44% increase from the previous year, indicating a strong recovery and growth in the tourism sector.
The Victorian Tourism Awards not only celebrate individual achievements but also contribute to the broader economic and community development in Victoria. The recognition of NRMA Phillip Island Beachfront Holiday Park and other winners highlights the collective effort and impact of the tourism sector in the Bass Coast region and across Victoria.
For inquiries or bookings at NRMA Phillip Island Beachfront Holiday Park, interested parties can visit their official website. For more information about the region’s tourism initiatives, the Bass Coast Shire Council can be contacted through their official website.