The Adventure and Camping Exhibition, now in its fifth edition, has become a cornerstone event in the UAE’s calendar. Showcasing a unique blend of Emirati companies specializing in the camping sector, the exhibition has grown in stature and significance over the years.
Organized by Expo Al Dhaid and backed by the Sharjah Chamber of Commerce and Industry, the event stands as a testament to the UAE’s commitment to promoting local industries.
This year’s exhibition saw local companies displaying their products alongside over 35 top global brands, highlighting the global appeal of the event. The 2023 Adventure and Camping Exhibition, which concluded recently, provided an unparalleled platform for local industries in the camping and safari sector.
It fostered an environment of collaboration, allowing companies to exchange expertise and market their offerings to a vast audience of enthusiasts, as reported by Sharjah 24.
Khalid Ahmed Al Baloushi, the executive director of Alhor Camping and Hunting Tools, emphasized the exhibition’s role in enhancing marketing opportunities.
Alhor, like many other companies, utilized the event to showcase their latest products, offering exclusive deals and discounts to visitors. Such initiatives not only benefit the businesses but also provide visitors with a comprehensive shopping experience.
For newcomers like MB 41, the exhibition offered a chance to make a mark. Abdullah Ali Madhani, the CEO of MB 41, highlighted their efforts to stand out by showcasing state-of-the-art products tailored for outdoor trips. Their participation underscores the event’s importance in promoting innovation and excellence in the sector.
Mustafa Lutfi Ali, from Al Bawadi Trips Equipment, pointed out the event’s timing at the onset of the camping season as particularly beneficial. The exhibition, he noted, provided companies access to a broad customer market, setting the stage for a successful season ahead.
The event’s success is not just measured in business terms. The significant public turnout, with visitors from across the UAE, underscores its cultural and social significance. Many attendees view the exhibition as an annual ritual, gearing up for the camping and adventure season.
Beyond the immediate business opportunities, the Adventure and Camping Exhibition plays a crucial role in supporting the UAE’s tourism sector. With live shows, interactive sessions, and a plethora of products on display, the event promotes the UAE as a prime destination for adventure and nature enthusiasts.