An education session at the 2026 RV Dealers Convention/Expo will examine new Federal Trade Commission (FTC) pricing and advertising guidance, helping RV dealers understand federal and state requirements for vehicle prices, mandatory fees, rebates and discounts.
The session, titled “The FTC and State Crackdowns on Advertising,” will be presented by Adam Crowell, chief legal and strategy officer at KPA, at 10:30 a.m. Nov. 11 in the Versailles 1 room at Paris Las Vegas. It is part of the convention’s Digital Marketing track, which runs during the Nov. 9-13 event.
The session will address federal and state enforcement priorities and how regulators are scrutinizing dealership websites, inventory listings, social media and other advertising channels.
Recent FTC guidance focuses on pricing transparency in vehicle advertising, including the disclosure of mandatory fees, such as document and processing fees, conditional rebates, discounts and optional products.
It also addresses prices displayed on dealership websites and third-party platforms.
The session will examine how these requirements affect RV dealership marketing and how dealers can review their pricing disclosures and promotional materials to address potential compliance risks.
Attendees will learn to identify pricing practices, fee disclosures and advertising terms attracting regulatory scrutiny. The session also will cover how to audit digital and print marketing materials against current FTC guidance and state consumer protection requirements.
Other topics include presenting mandatory fees, rebates, discounts and other pricing information in dealership advertisements, as well as establishing standardized review and approval processes for sales and finance and insurance (F&I) promotions.
The session will also address the meaning of “clear and conspicuous” disclosures in the current regulatory environment and outline practical measures dealerships can take to reduce the risk of enforcement involving deceptive advertising or bait-and-switch allegations.
The 2026 RV Dealers Convention/Expo will take place Nov. 9-13 at Paris Las Vegas. The event is sponsored by RVDA of the United States, RVDA of Canada and the Mike Molino RV Learning Center.
Registration is available through the RV Dealers Convention/Expo website. Convention updates will also be posted on the event website and RVDA’s social media channels.
