Go RVing will launch its second annual Ultimate RV Tailgate campaign in 2027, bringing RV-focused pop-up activations to six college football games nationwide and offering fans a chance to win $10,000 toward an RV through a sweepstakes.
The campaign will feature immersive marketing activations designed to showcase RV tailgating and highlight the amenities, convenience and flexibility of using an RV on game days.
The pop-ups are scheduled to take place before kickoff, with operating hours varying based on each game’s date and start time.
According to a News and Insights report of RVIA, the 2027 schedule begins Sept. 6 with Wisconsin vs. Notre Dame at Lambeau Field in Green Bay, Wisconsin.
Additional activations are scheduled for Sept. 12 in Austin, Texas, for Ohio State vs. Texas; Sept. 19 in Oxford, Mississippi, for LSU vs. Ole Miss; and Oct. 3 in Clemson, South Carolina, for Miami vs. Clemson.
The campaign will continue Oct. 9-10 in Dallas at Cotton Bowl Stadium for Oklahoma vs. Texas and conclude Oct. 24 in Tuscaloosa, Alabama, for Texas A&M vs. Alabama.
The campaign follows the inaugural Ultimate RV Tailgate held the previous year, when the program brought RV-related experiences to college football audiences. The 2027 effort is intended to expand that campaign through additional game-day activations and a national sweepstakes.
The sweepstakes will allow fans participating in the campaign to enter for a chance to receive $10,000 toward an RV.
More information about each pop-up, including operating hours and event details, will be available on the campaign website at least one week before each scheduled game.
The six-event campaign will run throughout the 2027 college football season, with each activation tied to a specific matchup and location.
