The RV Industry Association (RVIA) is highlighting how data-driven storytelling, proprietary research and targeted media outreach are helping expand coverage of RV travel and the RV industry across consumer and trade media.
The association said its public relations team, along with Go RVing and the RV Technical Institute (RVTI), uses survey findings and industry insights to develop press releases and media pitches that provide journalists with timely and credible information for their audiences.
According to a News and Insights report of RVIA on July 7, successful media outreach requires customized approaches rather than a one-size-fits-all strategy. The PR team combines research findings with travel trends, expert commentary and tailored story angles designed for specific reporters, publications and audiences.
This approach helps position RVing within broader consumer conversations while giving journalists data and industry perspectives to support their coverage, according to RVIA.
Recent earned media coverage highlighted by the association demonstrates how data can strengthen stories about the RV lifestyle. A USA Today annual camping feature, “Houses on Wheels” For Your Next Adventure, incorporated RV shipment data while also featuring selected products identified by the journalist as relevant for readers.
A Travel + Leisure article, “This Is the Most Expensive National Park for Camping—but There’s a Way to Visit for Less,” followed a pitch from the PR team responding to a journalist’s query about more affordable ways to visit national parks. RVIA said the team offered dispersed RV camping as a potential solution for the story.
ROVA Magazine also featured RV industry spokesperson Monika Geraci in “In the Middle Of It All,” where she provided RV road trip inspiration connected to the nation’s 250th anniversary and discussed destinations that may offer more space between visitors.
RVIA said proprietary research is being used not only to support press releases but also to create opportunities for broader storytelling through trusted media outlets.
The association said combining data with targeted communications helps share information about RV travel trends and supports media coverage that can encourage travelers to explore RVing.