The SETT Exhibition will broaden its focus on hospitality innovation during its 47th edition by launching a new exhibition hall dedicated to HORECA solutions and introducing a conference program featuring live demonstrations on artificial intelligence and robotics for outdoor hospitality businesses.
Scheduled for Nov. 3-5, at the Montpellier Exhibition Centre in Pérols, France, SETT 2026 will occupy 60,000 square meters of exhibition space as organizers seek to build on the event’s record-setting 2025 edition, which attracted 20,215 professional visitors, an 8.7 percent increase from the previous year.
The exhibition also reported a 41.3% rise in European attendance.
A key addition for 2026 is the launch of Sett Hospitality, a new brand and exhibition space housed in Hall B1 that is designed to bring together outdoor hospitality professionals and decision-makers from the HORECA sector, which includes hotels, restaurants and cafés.
According to organizers, the redesigned hall will showcase professional kitchen equipment and tableware while also highlighting outdoor design products such as furniture, terraces and outdoor fittings. The initiative is intended to help campsite operators strengthen their foodservice operations while introducing HORECA professionals to outdoor hospitality solutions.
SETT said the expansion reflects the growing convergence between the outdoor hospitality and HORECA sectors and broadens the exhibition’s audience beyond its traditional campground market.
The exhibition will also continue its conference and workshop program focused on business management, operational efficiency, guest services and hospitality practices.
A new feature for the 2026 edition will combine educational sessions with live demonstrations showing how AI and robotics can be integrated into the management of outdoor hospitality establishments.
Innovation will remain a central focus through the return of the Sett d’Or Awards, organized in partnership with Décision HPA magazine. The competition recognizes innovations and technical solutions developed for hospitality business operators.
SETT will also present the Sett Awards, organized with L’Officiel des Terrains de Camping magazine, honoring campground operators across seven categories: Entertainment, Ecology, Green Spaces, Family-Generation, Unusual, Dream Location and Special Favorite.
Founded in 1978 and managed by the Fédération de l’Hôtellerie de Plein Air Occitanie in partnership with five regional federations, SETT said the 2026 edition represents a strategic milestone as it expands its offerings to serve decision-makers from campsites, hotels, cafés, restaurants, holiday rentals and beach clubs. Organizers said the exhibition continues to attract visitors from across Europe, including Spain, the Netherlands, Italy, Germany, Belgium and Portugal.
Featured image by Marion Barges / Agence Seize9