A partnership between North Wales-based Maes Mynan Park and Yorkshire caravan manufacturer Beverley Leisure Homes (BLH) is introducing a more customized approach to the single-unit static caravan market, allowing buyers to influence the design and specification of their holiday homes.
The collaboration, which began taking shape in 2024 following an industry event hosted by BLH at Maes Mynan Park near Caerwys, aims to provide customers with options that extend beyond the standard layouts and specifications traditionally available in the sector. The two companies have since worked together on floor plan concepts and design ideas informed by customer feedback.
While bespoke lodges have been available in the holiday accommodation market for some time, the partners say the concept is less common within the single-unit static caravan segment, where buyers have typically selected from a manufacturer’s predetermined range of models.
Under the arrangement, customers may be able to customize features such as accessibility provisions, room layouts, workspaces, storage solutions, and pet-focused amenities. Proposed modifications include wheelchair-accessible layouts, home office conversions, additional access points, ramps to decking areas, and designated spaces for pets.
Maes Mynan director Louise Barlow said changing customer expectations have influenced the initiative.
“We know what our holiday homeowners want because we listen to them. People are increasingly looking for a second home that reflects how they live.
“It’s not just about colours and fabrics anymore. It could be where a sink is positioned, adding extra luxury features including grab rails, creating wheelchair-friendly access, installing ramps to decking areas, having multiple access points, converting a second bedroom into a home office, or even designing a dedicated area where a dog can dry off after a walk around the lake.
“These may sound like simple changes, but they can make a huge difference to how people use and enjoy their holiday home.”
She told Herald.Wales: “Traditionally, customers select from what is available. Now they can choose their park, choose their plot and, increasingly, choose a holiday home that reflects their own taste, lifestyle and needs.”
BLH, headquartered in Tickton near Beverley, manufactures holiday homes from a solar-powered facility and has built its business around working closely with holiday parks and customers.
According to the company, its family-run structure allows it to respond more quickly to changing consumer preferences and explore design variations that may be more difficult to accommodate within larger-scale production environments.
Accessibility and inclusivity have also become a focus of the manufacturer’s development efforts. BLH has worked with occupational therapists on adapted living spaces intended for wheelchair users and neurodiverse residents.
BLH Chief Executive David Hall said: “Historically, particularly in the static caravan market, everything is designed in-house and customers choose from what’s available.
“What makes this different is that we’re working alongside park owners like Maes Mynan, who understand exactly what customers are asking for because they hear that feedback every day.
“We can design homes around the park owner’s vision, the end user’s requirements or entirely ourselves. Very few, if any, manufacturers are offering all three options in the UK today.
“True bespoke design is about providing solutions. Everyone’s needs are different and holiday homes should reflect that, not force people to adapt to a standard layout.”
For holiday park operators, the initiative highlights a broader trend toward personalization within the outdoor hospitality sector. As customer demographics diversify and expectations evolve, demand for accommodation that accommodates accessibility requirements, remote working, pet ownership, and lifestyle preferences may create opportunities for parks to differentiate their offerings.
Operators with available space and flexible infrastructure may find that customized accommodation options support premium positioning while addressing a wider range of guest needs.
Maes Mynan director Peter Barlow said the park is exploring multiple floor plan concepts as part of the project.
“For a Park like Maes Mynan, surrounded by nature and focused on outdoor living, this is a huge USP.
“We are looking at up to three different floor plan concepts and exploring options that really respond to what customers are telling us.
“We are fortunate to have spacious plots that allow us to maximise the potential of a 14ft single-unit caravan built to residential specification, making the most of the views and countryside setting.
“By understanding what customers want, we can create holiday homes that are tailored to both the location and the people who will use them, while retaining the luxury and quality people expect.”