A new report from Glampingstays indicates growing demand for glamping across the United Kingdom, with six in 10 adults either having taken a glamping trip or planning one, as changing travel habits, flexible working arrangements and demand for premium experiences continue to shape the sector.
The Glamping Trends Report, based on a nationally representative survey of 1,502 UK adults conducted by consumer intelligence agency Trajectory, identifies 10 trends that Glampingstays says are influencing the future of the glamping market and creating opportunities for accommodation owners and investors.
According to the report, interest in domestic travel remains strong, with 70% of respondents saying they want to explore more of the United Kingdom. Meanwhile, 68% said the country offers attractive getaway options without the costs associated with overseas travel, and 65% cited avoiding airport-related stress as a benefit.
The findings also point to changing booking patterns. Hybrid working and flexible schedules are contributing to year-round travel demand, while last-minute bookings account for more than 30% of glamping stays during the early quarters of the year.
Nearly two-thirds of adults surveyed said the need to recharge motivates their travel decisions.
Researchers found that glamping continues to appeal to a broad demographic range. Adult-only getaways, romantic breaks and multigenerational trips are becoming more common, with between 65% and 82% of bookings occurring without children, particularly outside peak travel periods.
Consumer preferences are also shifting toward quality-focused experiences. While 42% of respondents said value for money is important, only 15% identified the cheapest option as their primary consideration.
Additionally, 34% said they would prioritize a higher-quality trip over a longer, lower-cost vacation.
The report highlighted growing demand for additional experiences beyond accommodation. Guided nature activities attracted interest from 39% of potential glampers, while 37% expressed interest in wellness offerings such as yoga and forest bathing. Cultural tours and farm-to-table dining experiences appealed to 33% of respondents.
Premium amenities remain a significant driver of spending. The report found that 76% of glampers would pay more for hotel-quality comforts, including hot tubs, wood burners, outdoor kitchens and high-speed internet access. Among higher-income households earning more than £83,000 annually, willingness to pay for upgraded amenities rose to 81%.
Technology is also becoming increasingly important to guests. Nearly one-quarter of glamping-interested consumers said improved technology integration is essential, including reliable Wi-Fi, smart features and seamless mobile connectivity.
“Glamping has completely changed the hospitality industry since the concept first emerged on the scene in 2006; it’s grown vastly in popularity – by 2016 it was in the Oxford Dictionary, and today it’s a multi-million-pound industry,” said Joby Mussell.
Mussell said the findings show travelers are seeking opportunities to explore the United Kingdom while enjoying unique experiences and modern comforts. He added that growing interest among younger travelers, particularly Generation Z, could help drive further growth in the sector over the coming years.
The report also found that luxury treehouses are the most desired type of glamping accommodation, selected by 26% of respondents. Yurts and bell tents followed at 24% while safari tents and eco-friendly cabins each attracted interest from 23% of surveyed consumers.