Rising fuel prices linked to ongoing conflict in the Middle East are influencing travel decisions across the United Kingdom, prompting one of the country’s largest holiday park operators to introduce a temporary travel reimbursement program for domestic travelers this summer.
Hoseasons announced a “Fuel Cover” initiative that will allow eligible customers to claim up to £75 toward fuel expenses for vacations booked through the company. The offer applies to bookings worth £500 or more made between May 20 and August 30 for travel completed before September 30. Customers must book by phone and quote the promotional code “FUEL75” to qualify.
The company introduced the program as fuel costs continue to rise following disruptions to global oil supplies associated with the conflict in the Middle East. According to the latest figures from the RAC, average UK unleaded fuel prices have reached 158.95 pence per liter, while diesel prices average 185.54 pence per liter.
Research commissioned by Hoseasons found that higher travel expenses are affecting consumer behavior ahead of the summer holiday season.
The survey of 2,000 adults indicated that approximately 15.4 million people in Britain have altered their summer travel plans because of rising costs. Nearly 60% of respondents said expenses such as fuel and transportation are discouraging them from booking vacations this year.
The study also reported that 7.6 million people planning a UK holiday are considering shorter-distance trips to reduce travel expenses. Travelers using personal vehicles estimated they would spend an average of £68 on fuel for their next domestic vacation.
Simon Altham, chief operating officer of Hoseasons, said: “UK breaks remain a hugely popular option for families looking for flexibility, value and quality time together, giving people the chance to properly switch off and reconnect closer to home.
“We know rising travel costs are becoming a bigger consideration for many holidaymakers this summer. Fuel, in particular, can quickly add to the overall cost of a trip, especially for families travelling during peak holiday periods.
“That’s why we wanted to help ease some of that pressure and support people continuing to take the UK breaks they were already planning this summer.”
Altham told Express: “Travel costs are one of the biggest considerations for holidaymakers at the moment. Fuel, in particular, can quickly become one of the biggest extra costs for families travelling during peak holiday periods.
“That’s why we’ve designed the offer to ease some of the pressure and help families make the most of their summer breaks.”
For operators in the outdoor hospitality, caravan, glamping, and holiday park sectors, the promotion highlights how travel-related costs are increasingly shaping booking behavior. Incentives tied to transportation expenses may become more common as businesses compete to maintain occupancy during periods of economic uncertainty.
Industry professionals may also see increased demand for regional travel, shorter stays, and drive-to destinations as consumers seek to manage overall vacation spending while still prioritizing domestic leisure travel.