The Texas Association of Campground Owners (TACO) has introduced a suite of digital marketing tools in partnership with CampSync aimed at helping campground and RV park operators improve online visibility and increase occupancy rates.
The initiative expands TACO’s existing marketing offerings by incorporating digital analysis and automation tools designed to evaluate and enhance operators’ online presence.
The rollout reflects increasing demand for more data-driven approaches to attracting and converting guests across digital channels.
“In addition to offering proven co-op and print media campaigns, we are now offering campgrounds and RV parks some of the most sophisticated digital marketing and analysis tools available today,” Brian Schaeffer, TACO’s executive director and CEO, said in a press release.
Among the new services is a digital marketing audit, which provides a written evaluation of a park’s online presence across website performance, social media activity, and third-party listings.
The audit assesses factors such as mobile usability, booking functionality, branding consistency, and engagement levels on platforms including Facebook, Instagram, and TikTok.
It also reviews listing accuracy across directories like Google, TripAdvisor, and Campendium, identifying inconsistencies that may affect search rankings. The report highlights three to five critical issues and includes a graded scorecard, recommendations, and implementation checklists.
TACO is also offering a Google Business Profile competitive analysis that benchmarks a park’s visibility and guest reviews against five to 10 competitors. The analysis identifies gaps in performance, such as review response times, photo usage, and update frequency, and provides a prioritized action plan to improve search visibility and bookings.
Additional tools include a social media scheduler developed through CampSync, allowing operators to manage posts across platforms from a single dashboard.
Features include content templates, scheduling capabilities, an “Evergreen Queue” for recurring posts, RSS feed integration, and platform-specific posting time recommendations.
A Google Review Monitor has also been introduced, enabling real-time tracking of reviews from Google and Facebook within a centralized dashboard.
Schaeffer said the tools are intended to help operators strengthen marketing performance across digital platforms while complementing traditional print outreach strategies widely used in the industry.
TACO will present the new offerings at its Spring Meeting & Tradeshow scheduled for April 21–22 in Conroe, Texas.