Storyteller Overland has acquired TAXA Outdoors. The acquisition merges the strengths of two innovators in the field: Storyteller Overland, renowned for its Class B RV Adventure Vans and off-grid expedition vehicles, and TAXA Outdoors, which specializes in lightweight, versatile camping habitats and utility trailers.
This acquisition is part of Storyteller’s strategic initiative to enhance its market presence and offer a broader range of outdoor solutions to a growing community of adventurers.
TAXA Outdoors, inspired by its founders’ backgrounds in NASA habitat design and space architecture, has carved a niche in the market with its distinctive approach to mobile camping solutions. The company is celebrated for its “Otherworldly” design philosophy, which emphasizes versatility and functionality in rugged environments.
The merger is expected to leverage TAXA’s innovative designs with Storyteller’s robust manufacturing capabilities and extensive dealer network. This synergistic approach aims to cater to a more diverse customer base and enhance the overall user experience in outdoor adventures.
As part of this strategic alignment, Neil Grimmer, a seasoned entrepreneur with a history of leading consumer brands, steps in as CEO of TAXA Outdoors. Grimmer’s previous roles include co-founding Plum Organics and serving as the Global Brand President at Harley-Davidson. He brings a wealth of experience in consumer branding and product innovation to his new roles at TAXA and Storyteller Overland, where he will also serve as Chief Strategy Officer.
Jeffrey Hunter, CEO of Storyteller Overland, expressed his enthusiasm for the acquisition, noting the aligned vision and values of both companies. He highlighted the merger as a key step towards becoming a more comprehensive and forward-thinking leader in the outdoor lifestyle and recreational vehicle industry.
“Both of our companies share a passion for inspiring and equipping individuals to boldly explore and expand their horizons and connect more deeply with our growing community of adventurers around the globe. This acquisition represents a natural alignment of the vision, values, and vibes that support those passions. For us, all of this is yet another giant leap forward to help more people live free, explore endlessly, and tell better stories,” Hunter said.
The combined entity will operate under the Storyteller Overland umbrella, creating an expanded portfolio that includes a peer-to-peer rental technology platform, market-leading lifestyle gear, and a variety of vehicle accessories. This integration is expected to deliver a unique customer journey through an enhanced ecosystem of products and services.
Storyteller Overland and TAXA Outdoors are now poised to further their mission of inspiring and equipping adventurers globally. This acquisition not only expands their product lines but also strengthens their ability to connect with and support a diverse range of outdoor enthusiasts.
With the integration of TAXA’s unique towables and Storyteller’s advanced adventure vehicles, the company aims to address the evolving needs of modern adventurers, fostering a deeper connection with nature and enhancing the outdoor experience on a global scale.
Featured image by Storyteller Overland and TAXA Outdoors.
