Modern Campground, led by Founder & CEO Brian Searl, in partnership with Cairn Consulting Group, under the guidance of President Scott Bahr, today released a comprehensive report titled “Deciphering Digital Voices: Harnessing Online Reviews for Outdoor Hospitality Excellence.”
This pioneering study delves into over 70,000 online guest reviews to extract crucial insights about guest satisfaction, influential factors in ratings, and strategies for elevating the campground experience.
The report uncovers several key findings, including the significant impact of staff interactions on guest perceptions, the variability of reviews across different platforms, and the influence of the COVID-19 pandemic on guest feedback.
Notably, the study reveals how specific words and phrases in reviews correlate with different star ratings, providing campground operators with actionable insights to improve their services.
“As the outdoor hospitality industry evolves, understanding guest feedback has never been more crucial,” said Brian Searl, Founder & CEO of Modern Campground. “This report not only highlights the importance of online reviews but also provides campground operators with the tools to enhance guest experiences based on real data.”
Key highlights from the report include:
- The correlation between specific words and phrases and star ratings in reviews.
- The growing trend of 5-star ratings over time.
- The predictive power of language in reviews regarding the ratings.
- The influence of demographics like income and age on review patterns.
- Practical recommendations for campground operators to improve guest experiences.
This report is a game-changer for the outdoor hospitality sector,” said Scott Bahr, President of Cairn Consulting Group. “By analyzing a vast amount of guest feedback, we’ve identified patterns and trends that can significantly impact the success of campgrounds across the country.”
The report is available for download at https://moderncampground.com/mc-hospitality-highlights-january-2024/.