The upcoming episode of MC Fireside Chats will feature special guests, Morel Company’s Kate Morel and Terramor Outdoor Resort’s Whitney Scott, sharing their unique stories and perspectives on the glamping industry.
Morel founded and is the creative director of Morel Company, a design and manufacturing firm based in the UK that specializes in creating beautiful, sustainable, and experiential accommodations such as lodges and treehouses.
She will be sharing about her work in experiential tourism and how it led to the establishment of her design and manufacturing firm.
Scott is the COO of Terramor Outdoor Resort, a unique property that offers glamping accommodations in Bar Harbor, Maine. She will discuss how they’ve prepared for the season, and how they are utilizing data to make more informed business decisions.
The special guests will be joined by hosts Brian Searl and Cara Csizmadia, as well as recurring guests American Glamping Association founder Ruben Martinez, Outside Capital founder and Managing Principal David Smith, The Fields of Michigan Founder and CEO Irene Wood, Clockwork Glamping and RV Resort Design Lead Zach Stoltenberg, and Sage Outdoor Advisory Vice President for Outdoor Hospitality Connor Schwab.
This episode of MC Fireside Chats will air live on February 8, 2023 at 2 pm ET and is sponsored by Horizon Outdoor Hospitality, a comprehensive third-party management and consulting solutions provider for RV Resorts, RV Parks, campgrounds, glamping sites, and outdoor destinations.
From capital fund holdings to individual owners and operators, Horizon Outdoor Hospitality offers a tailored approach to each property, ensuring innovative and effective solutions to find efficiencies and increase revenue regardless of the size, location, or market of the business.
February 1 Episode Recap
In last week’s episode of MC Fireside Chats, host Brian Searl was joined by RV Industry Consultant Sandy Ellingson, Campspot Software Vice President of Business Development Casey Cochran, Horizon Outdoor Hospitality CEO & Owner Scott Foos, and CampgroundViews.com Founder & CEO Mark Koep to discuss the impact of technology on the campground industry.
According to the outdoor hospitality experts, 2023 would be the “year of the marketer,” citing the need to adapt to a changing audience and use effective digital marketing to grow the business.
In addition, they also brought up the importance of having unique value propositions as a business including key amenities, and even the location of the property, which would all have an impact on bookings. And as the industry is shifting to shorter booking windows for many potential guests, it’s increasingly important to be able to communicate what makes a property stand out to potential customers.
Ellingson reported that the industry is thriving despite what the people in the industry say about the economy. She observed that the recent Tampa RV & Camping Show had more qualified buyers, more rig innovations, and an increase in number of campgrounds with booths.
The panel then brought up the future of online bookings for camping sites, looking into the potential impact of AI-powered search engines like Bing and Google on the industry and what this would mean for online travel agencies (OTAs) in the future.
About MC Fireside Chats
MC Fireside Chats is a weekly show devoted to the outdoor hospitality industry. The show is hosted by Brian Searl, the founder and CEO of Insider Perks and Modern Campground, and Cara Csizmadia, member services coordinator at the Canadian Camping & RV Council (CCRVC).
Airing live every Wednesday at 2 p.m. (ET), MC Fireside Chats features guests from the camping and RV industry who share their take on the current state of the camping, glamping, and RVing sectors as well as upcoming innovations in RV parks, campgrounds, outdoor resorts, glamping, and the RV industry.
To listen to previous episodes of MC Fireside Chats, visit: https://moderncampground.com/mc-fireside-chats/