Kampgrounds of America (KOA), the largest privately-owned campground network, has announced its continued partnership with JR Motorsports (JRM) for the 2025 NASCAR Xfinity Series season.
As part of the agreement, KOA will serve as a primary partner for one race featuring Connor Zilisch and the No. 88 Chevrolet and as a full-season associate partner with Zilisch. Additionally, the company will be an associate partner for Wyatt Miller’s Micro Sprint efforts.
The collaboration underscores KOA’s strategic outreach to NASCAR’s fan base, who are known for their affinity for camping during race events. According to MRI Simmons research, NASCAR fans are 40% more likely to own an RV.
Kelley Earnhardt Miller, JRM CEO, emphasized the importance of the partnership, stating, “As a longtime KOA Rewards camper, I am thrilled for the continuation of our partnership into 2025. We are looking forward to a great season with KOA for both Wyatt and the No. 88 with Connor as we continue to work to expand this relationship.”
Connor Zilisch will debut the KOA-branded No. 88 Chevrolet at Iowa Speedway on August 2, 2025, with fans able to watch the race live on the CW, MRN, and SiriusXM NASCAR Radio. The partnership aims to enhance KOA’s visibility among NASCAR fans while inspiring them to connect with nature through camping.
Diane Eichler, KOA’s senior vice president of marketing, highlighted the synergy between the brand and motorsport fans, explaining that camping not only complements race-day experiences but also fosters community connections.
“Partnering with JR Motorsports builds our brand visibility among this dedicated group of campers while inspiring race fans to connect with the outdoors—and each other—through camping,” Eichler said in a press release.
Founded over 60 years ago, KOA has long been a leader in outdoor hospitality, offering a range of services and amenities tailored to campers’ needs. The company operates under two brands: KOA, which encompasses over 500 campgrounds across North America, and Terramor Outdoor Resorts, which provides a more refined outdoor experience.
JR Motorsports, co-owned by NASCAR Hall of Fame members Dale Earnhardt Jr., Kelley Earnhardt Miller, and Rick Hendrick, brings decades of racing expertise to the collaboration. With four full-time teams competing in the NASCAR Xfinity Series and multiple championships under its belt, JRM is an important player in motorsport industry.
Featured image by KOA
