Kampgrounds of America, Inc. (KOA), an outdoor hospitality giant bagged a duo of distinguished awards from Loyalty360, a vanguard association for customer loyalty.
This coveted recognition was directed towards KOA’s innovatively reimagined Rewards program, which demonstrated remarkable prowess in stimulating customer loyalty and successfully adapting to the ever-evolving commercial environment.
KOA Rewards won silver for Offer, Incentive, and Reward Design and bronze for Corporate Social Responsibility and Loyalty. The company won awards in both categories in which it was nominated.
These commendable achievements underscore KOA’s unwavering commitment to customer satisfaction and societal betterment.
Diane Eichler, senior vice president of marketing for KOA, conveyed her joy and pride at this achievement. “It’s an honor to be acknowledged for our work on KOA Rewards,” she said.
Eichler went on to describe the meticulous evolution of the program, asserting that KOA had always been attentive to its campers’ needs and feedback, refining the Rewards program over the years to offer substantial value beyond mere financial savings.
The KOA Rewards program, relaunched with a user-friendly design in 2023, flaunts a plethora of enticing perks for the dedicated camper. These include a generous 10% discount off the daily registration rate at more than 500 KOA locations spanning the U.S. and Canada. Members also accrue points that can be redeemed for savings on future camping adventures. Plus, they enjoy a complimentary night of camping during the annual KOA Rewards Appreciation Weekend in September at select locations.
Exclusive privileges are extended through collaborations with esteemed partners such as Coleman and Goodyear Tires, further boosting the value of KOA Rewards membership. Another significant upgrade to the program is its simplified point-earning and redemption process. Now, campers can easily use their accumulated points for discounts when arranging their stays via the website and mobile app.
The KOA Rewards program is more than a loyalty scheme. It plays a critical role in KOA’s corporate social responsibility initiatives, particularly its steadfast support for Care Camps. This non-profit organization facilitates specialized oncology summer camps for children battling cancer and their families.
With every new enrollee in the KOA Rewards program, a dollar is contributed towards the administrative costs of the charity. This strategy ensures a larger proportion of donations directly benefit the Care Camps campers. This distinctive feature significantly contributed to KOA Rewards securing the bronze in Loyalty360’s Corporate Social Responsibility and Loyalty category.
KOA, true to its mission statement of extending the therapeutic power of the outdoors to those most in need, encourages its members to partake in these socially responsible initiatives. “We want our campers to join us in giving back to the community and building genuine connections between people and the great outdoors,” Eichler added.
Loyalty360 is renowned for its role in promoting discourse among thought leaders in the customer loyalty and retention domain. This prestigious recognition puts KOA in the same league as globally recognized brands like LEGO, Ford Motor Company, Tim Horton’s, and Hilton, showcasing the impact and influence of the KOA Rewards program on the industry.
This recognition not only endorses KOA’s commitment to promoting customer loyalty and corporate social responsibility but also solidifies its standing as a leader in outdoor hospitality. As the company continues to innovate and expand its offerings, campers and outdoor enthusiasts can look forward to more valuable benefits and unique experiences from KOA.