Kampgrounds of America, Inc. (KOA), a distinguished franchise, has secured two prestigious accolades from Franchise Business Review, further cementing its reputation as a powerhouse in the industry.
As per a release, KOA has been recognized as the Top Recession-Proof Franchise of 2023 and has also claimed the esteemed title of a Top Franchise for Women. Notably, KOA stands as the sole hospitality provider across both award categories, underlining its unparalleled success and commitment to diversity.
Franchise Business Review, a reputable research firm known for its unbiased surveys on franchisee satisfaction and performance, employs a unique approach to evaluate and rate franchises solely based on franchisee contentment and achievement.
By analyzing extensive data from more than 36,400 franchise owners representing over 365 brands, the research firm meticulously identified this year’s top-notch companies that exhibit exceptional satisfaction among franchise owners while showcasing the potential to outshine their competitors, even during periods of economic uncertainty.
Darrin Uselman, the chief operations officer of Kampgrounds of America, Inc., expressed his elation over these prestigious accolades.
“Campground success and satisfaction has been central to our business since we began franchising campgrounds nearly 60 years ago,” said Uselman.
“This recognition shows that we are continuing to achieve that goal while offering an opportunity that can weather economic uncertainty.”
Highlighting the significance of camping and outdoor hospitality, KOA’s recently published 2023 North American Camping and Outdoor Hospitality Report sheds light on a staggering statistic: 92 million U.S. households proudly identify themselves as ardent campers.
Interestingly, even amidst economic headwinds, half of all campers affirm that camping offers a remarkably cost-friendly alternative for travel during downturns. Furthermore, a notable 38% of campers express their unwavering dedication to continuing camping activities, irrespective of any potential worsening economic conditions.
In line with this sentiment, a majority of RV enthusiasts (56%) intend to either utilize their recreational vehicles more frequently (33%) or maintain the same level of usage (23%) in the event of an economic downturn.
Kampgrounds of America, Inc.’s inclusion as a Leading Franchise for Women stems from an extensive survey conducted among over 8,100 female franchise owners.
With women currently owning a significant 32% of all franchises, the survey revealed that female franchise owners exhibit higher overall satisfaction levels compared to their male counterparts in terms of franchise ownership. The selection of companies was based on the fulfillment of female owners’ expectations in crucial areas such as support, work-life balance, financial opportunities, and other pivotal aspects of business ownership. Only an exclusive group of 48 franchise opportunities secured a place on the final list, highlighting the exceptional standing of KOA.
Darrin Uselman further emphasized the importance of women in leadership roles within the KOA organization, stating, “Women are important leaders across KOA, so to win this award is very validating,” Uselman said. “We take pride in supporting entrepreneurship across diverse backgrounds. There is opportunity here for everyone.”
In addition to these recent accolades, Kampgrounds of America, Inc. has received numerous prestigious awards from Franchise Business Review, including consecutive recognitions as a Top Recession-Proof Franchise (2021, 2022, 2023), TopFranchise for Women (2019, 2021, 2022, 2023), Top Franchise Culture (2020, 2021, 2022), and Most Profitable Franchises (2022). Furthermore, KOA has been consistently honored as a Top Franchise more than ten times, earning a well-deserved place in the esteemed Franchise Business Review Hall of Fame.
With its unwavering commitment to customer satisfaction, resilience in the face of economic challenges, and a profound dedication to supporting women in franchising, Kampgrounds of America, Inc. continues to set a remarkable standard for the industry. As KOA’s remarkable achievements garner well-deserved recognition, the franchise’s future prospects shine even brighter, promising a continued legacy of excellence and growth.
Isn’t it awesome how KOA is getting major recognition for being a top-notch franchise that’s all about resilience and excellence in the camping world? It’s so inspiring to see them paving the way for both aspiring franchise owners and women leaders in the outdoor hospitality scene.
Did you hear about KOA’s recent recognition? It’s awesome to see how they’re shining in these tough times. Adapting to trends like camping is a smart move for businesses!