Huttopia, the French outdoor hospitality leader, has aligned with the United Nations World Tourism Organization’s (UNWTO) Global Code of Ethics for Tourism. This partnership underscores a shared commitment to responsible tourism and environmental stewardship.
Founded in 1999, Huttopia has emerged as a global authority in ecotourism, operating over 60 sites across the globe. The brand’s philosophy centers on the preservation of natural landscapes and promoting sustainable tourism practices that respect local cultures and economies.
The formal signing of the commitment took place at the 25th General Assembly and 120th Executive Council of the UNWTO in Samarkand, Uzbekistan, on October 19, 2023. This event marked a milestone for Huttopia, which has been an affiliate member of the UNWTO since 2016, reinforcing its dedication to the principles of ethical tourism.
Huttopia’s pledge to the Global Code of Ethics for Tourism is not just a commitment to environmental conservation but also to social responsibility. The code emphasizes the importance of human rights, social inclusion, gender equality, and accessibility, aiming to protect vulnerable groups and host communities.
This commitment is particularly relevant as Huttopia expands its footprint in North America, with locations in Quebec, New Hampshire, Southern Maine, the Adirondacks, and California. These sites reflect the brand’s mission to offer immersive outdoor experiences that are both enjoyable and environmentally conscious.
The UNWTO’s Global Code of Ethics for Tourism serves as a comprehensive framework for the sustainable development of the global tourism sector. By signing this code, Huttopia not only pledges to uphold high standards of tourism ethics but also to contribute to the economic and social well-being of their host communities.
Huttopia’s CEO, Michel Durrieu, expressed gratitude for the trust placed in the company by the UNWTO representatives. This partnership is expected to bolster Huttopia’s efforts in promoting sustainable tourism practices across its current and future sites.
For the outdoor hospitality industry, Huttopia’s commitment to the UNWTO’s Global Code of Ethics for Tourism represents a model for integrating sustainability into business operations. It showcases how companies can enhance guest experiences while also contributing to the preservation of natural and cultural heritage.
This initiative is a call to action for other players in the outdoor hospitality sector to consider their impact on the environment and communities. By adopting similar ethical standards, businesses can play a crucial role in ensuring the long-term viability of the tourism industry.
Huttopia’s alignment with the UNWTO’s Global Code of Ethics for Tourism is a testament to the brand’s leadership in ecotourism and sustainable travel.
This partnership not only reinforces Huttopia’s commitment to responsible tourism but also sets a benchmark for the industry, highlighting the importance of ethical practices in shaping the future of outdoor hospitality.
Featured image from Huttopia North America.