Bradley Twait’s love for the RV lifestyle began during his childhood jaunts in an RV owned by his father. This passion, deeply rooted in his early memories, eventually led him to establish The Motorcoach Store in Bradenton (Florida), a haven for luxury RV enthusiasts.
Over the years, The Motorcoach Store has carved a niche for itself in the luxury RV segment. The recent acquisition of an industrial site in Bradenton for $18.3 million marks a significant milestone in its journey.
This new facility, previously owned by Avon Cabinet Corp., is envisioned to be a full-service luxury RV dealership, complete with 16 service bays, indoor storage for 88 luxury RVs, and specialized in-house shops, Business Observer reported.
The property will also span 139,904 square feet and will have a 100,000-square-foot production area and 7,500 square feet of office space.
But Twait’s vision doesn’t stop at mere expansion. He aims to redefine the RVing experience with the introduction of The Motorcoach Club, a unique concierge service. This service promises VIP appointments and a valet service that caters to RV owners nationwide, emphasizing the dealership’s commitment to providing an unparalleled customer experience.
The RV industry itself has witnessed a paradigm shift in recent years. Contrary to popular belief, RVing isn’t just a retiree’s pursuit. A 2022 survey by Progressive Insurance revealed that a significant chunk of RVers falls between the ages of 35 and 54. This shift can be attributed to the post-pandemic rise in remote work, allowing many to merge work with wanderlust.
Twait’s personal journey mirrors the industry’s evolution. From his childhood adventures in an RV to his business trips in a custom-built 2023 Newell P50 Quad Slide, his passion for RVing remains unwavering. This passion extends to his business, where he envisions The Motorcoach Store as more than just a dealership—it’s a community for RV enthusiasts.
The Motorcoach Store’s expansion plans align seamlessly with the current RV industry trends, marking a new chapter in its illustrious journey. With Bradley Twait at the helm, the future looks promising for this Bradenton-based dealership and its community of RV enthusiasts.