Kampgrounds of America, Inc. (KOA) has announced the appointment of Darin Uselman as its new chief operations officer (COO).
In his new role, Uselman will oversee the operations for KOA’s owned and franchise campgrounds, as well as the company’s glamping brand, Terramor, allowing for a holistic approach to the company’s operations.
Uselman joined KOA in 2017 as the head of franchise operations, where he successfully expanded services with the development of the franchise value model and cultivated high franchise attraction and retention rates.
In late 2021, Uselman transitioned to lead operations for KOA’s owned portfolio, fueling the growth of the company’s owned campgrounds with his ability to create efficient processes and align talented teams.
“In already overseeing both our franchise system and owned portfolio operations individually, Darin has proven his ability to generate success within multiple disciplines,” said Toby O’Rourke, president and CEO of KOA.
“By applying his talents across all our operations, he will create a cohesive engine for growth in our organization, regardless of brand or ownership, and drive superior service to our franchise partners.”
Before joining KOA, Uselman gained impressive operations experience at GE Capital as a strategic program manager and collateral initiatives leader. He also spent several years in golf operations for a major homebuilder on the East Coast, in addition to being a former PGA golf professional.
“I am thrilled for the opportunity to lead and work alongside industry-leading outdoor professionals across North America,” said Uselman.
“I look forward to utilizing my experience as we combine our operational team to build franchise relationships, drive band value and continue to demonstrate KOA’s operational excellence in outdoor hospitality.”
Uselman holds a degree in finance from Minnesota State University Moorhead and currently resides in Billings, Mont., though he is originally from Fargo, ND.
KOA has been the definitive leader in outdoor hospitality for more than 60 years, with a mission of “connecting people to the outdoors and each other.” The company consists of two unique brands: KOA and Terramor Outdoor Resorts.
KOA, the world’s largest system of privately-owned, open-to-the-public campgrounds, consists of more than franchised and owned campgrounds, while Terramor Outdoor Resorts opened its first flagship property in Bar Harbor, Maine in 2020, focusing on delivering a refined and upscale outdoor experience.
As Uselman takes on his new role as COO, his experience and leadership skills will help KOA drive operational excellence and build franchise relationships across all brands.
I’m truly impressed by Darin Uselman’s appointment as COO at KOA. His strategic acumen and hands-on leadership promise to transform the camping and glamping experience. With a proven track record of expanding services and building lasting partnerships, Uselman is set to elevate KOA’s appeal to franchisees and customers. I believe his impact will revolutionize the brand and set new standards in the industry.