Curt Steinhorst, best-selling author and executive advisor, will deliver the keynote address during the Tuesday general session of the 2026 RV Dealers Convention/Expo on Nov. 10 at Paris Las Vegas.
During his keynote presentation, “Can I Have Your Attention? Reach the Distracted Customer,” Steinhorst will examine how increasingly distracted buyers are reshaping sales, marketing, and messaging approaches in the RV dealership sector.
He will focus on how attention has become a central factor in customer decision-making and how businesses can adjust communication strategies to cut through competing messages and connect more effectively with consumers.
Attendees are expected to gain insight into shifting customer expectations and behaviors that are redefining engagement across the sales process.
Steinhorst will also present practical communication techniques described as “counterintuitive,” designed to capture attention and resonate with modern consumers.
Additional discussion will center on strategies for leveraging shortened attention spans to deliver more effective messaging and strengthen customer relationships.
Steinhorst is recognized as an expert on attention, communication, and leadership in the modern workplace. He advises organizations on adapting to constant distraction and works with leaders and teams to improve communication effectiveness in rapidly changing business environments.
The annual RV Dealers Convention/Expo is scheduled for Nov. 9-13 and is sponsored by RVDA of the United States, RVDA of Canada, and the Mike Molino RV Learning Center.
The event brings together dealership professionals from across North America for education, networking, and business development opportunities.
Programming at the convention spans multiple areas of dealership operations, including sales, fixed operations, finance and insurance, and digital marketing.
The Expo component provides attendees with opportunities to connect with manufacturers, suppliers, and industry partners.
The RV Dealers Convention/Expo serves as a central industry gathering for professional development and collaboration among dealership operators and partners.
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