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Blue Compass RV Completes Texas Brand Rollout

In a significant milestone, Blue Compass RV, a trailblazer in the recreational vehicle (RV) retail industry, recently announced the successful completion of its brand rollout across Texas. 

This move cements Blue Compass RV’s standing as a leading brand in the booming RV market in the Lone Star State. Noteworthy cities in the rollout include Dallas-Fort Worth, Houston, San Antonio, Austin, the Coastal Bend area, Beaumont, Tyler, and Lubbock.

This strategic development arrives amidst a buoyant RV market in Texas, which holds the title of the largest RV market in the United States

Jon Ferrando, founder, CEO, and president of Blue Compass RV, expressed exhilaration and optimism for the brand’s future in Texas. 

This will position us to grow our customer base further in Texas, which is a very strong market for us and the largest RV market in the United States.  The response to our new brand from customers, our associates and the local communities in Texas has been amazing,” he said. 

The brand expansion covers significant Texas markets, reinforcing Blue Compass RV’s presence in some of the top markets in the country. 

In 2022, four Texas cities featured prominently in the top twenty U.S. markets based on RV registrations: Dallas/Fort Worth at #2, Houston at #3, Austin at #14, and San Antonio at #17. Out of 17 Blue Compass RV locations across Texas, 11 are strategically located in these key markets, ensuring the brand is well-positioned to serve these robust RV demand hubs.

In sync with the brand rollout, each Blue Compass RV dealership now boasts a revitalized visual identity. The new logo, steeped in shades of blue, depicts a sun-kissed mountain landscape accessible via a road of possibilities, acting as a symbol for the adventures enabled by a vehicle from Blue Compass RV.

Customers visiting these locations will be greeted with fresh signage within the facility and the property, lending an aesthetic upgrade to the consumer experience. 

This elevated environment aligns with the brand’s commitment to embodying the essence of freedom, adventure, and quality service that Blue Compass RV stands for.

This branding evolution reflects the growth and dynamism in the RV industry. A shift towards more flexible work environments and the desire for safe, self-contained travel during the global pandemic has fueled increased interest in RV ownership. With its wide network of stores and reinvigorated brand, Blue Compass RV is poised to ride this wave and bring its unique retail experience to a broader customer base.

For more detailed information on Blue Compass RV and to explore their comprehensive range of services, visit their website at https://www.bluecompassrv.com

As the company continues its successful trajectory, the Texas RV landscape promises to be a more exciting place for outdoor and travel enthusiasts.

Featured image from Blue Compass RV

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Kimberly Cook
Kimberly Cook
April 16, 2024 10:36 am

Can you believe the massive strides Blue Compass RV is making in Texas? Their fresh look and commitment to top-notch service are like a breath of fresh air in the RV world. I predict exciting adventures and happy campers ahead with Blue Compass RV on the scene! 😊


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Hi, you might find this article from Modern Campground interesting: Blue Compass RV Completes Texas Brand Rollout! This is the link: https://moderncampground.com/usa/blue-compass-rv-completes-texas-brand-rollout/