The RV Industry Association‘s (RVIA) recent survey offers a comprehensive view of the RV aftermarket industry, highlighting the challenges faced by RVers and the solutions the industry offers.
The survey, which involved 900 RV owners and 308 first-time owners, sheds light on the aftermarket buying process, emphasizing the role of aftermarket products in enhancing the RVing experience.
One of the standout findings from the survey is the unanimous call for improvements in RVs post-purchase. A significant 90% of RVers believe there’s room for enhancement, with plumbing and sanitation being primary concerns.
This data underscores the importance of the aftermarket industry in addressing these challenges and ensuring RVers have a seamless experience, as per the News & Insights report of the RVIA.
The rise of online shopping in the RV aftermarket space is another key insight from the survey. While online purchases are on the rise, 75% of buyers still prefer visiting a physical store before making an online purchase.
This multi-channel approach to shopping indicates that while digital platforms offer convenience, physical stores play a crucial role in the decision-making process.
Younger RVers, in particular, are more inclined to upgrade their RVs, indicating a shift in preferences and the growing importance of customization. The average in-store expenditure stands at over $400, with new RVers willing to spend upwards of $500, emphasizing the value RVers place on aftermarket products.
Technological advancements, especially the introduction of bi-directional technology, play a pivotal role in enhancing the RVing experience. This technology ensures a seamless power supply, addressing one of the primary concerns of RVers.
The industry’s response to these technological demands indicates a forward-thinking approach, ensuring RVers have access to the latest and most efficient solutions.