If you’re noticing declining search volumes for campgrounds, RV parks, or glamping resorts, you’re not alone. Many in the outdoor hospitality business face the same challenge. It’s disheartening, but the good news is that you can combat this trend by creating unforgettable experiences that set your campground apart and keep visitors coming back.
Imagine a family arriving at your campground after a long drive, expecting the usual—an RV site, some trails, and a fire pit. Instead, they find a Harry Potter-themed weekend, with kids (and adults) casting spells, and even a sorting hat ceremony. That family will not only have the time of their lives but also tell everyone they know about your magical campground.
Unique experiences like themed events can turn a simple camping trip into a cherished memory. Think about what themes could work for your campground. Could you host a Star Wars weekend, complete with lightsaber battles and movie screenings under the stars? Or maybe a 60s peace-and-love festival, where guests can tie-dye shirts, listen to live music, and relive the groovy days of yore?
Now, let’s talk about local partnerships. Imagine offering fresh breakfast pastries from a local bakery or hosting an exclusive wine-tasting event with a nearby vineyard. By collaborating with local businesses, you create a unique package for your guests while supporting the local economy.
Adventure tourism is another exciting possibility. Partner with local outfitters to offer guided hikes, fishing trips, or zip-line adventures. By making these activities bookable directly through your campground, you become a one-stop destination for a fun, exciting vacation increasing both convenience and appeal.
Technology can also elevate the guest experience. Consider offering a virtual reality (VR) preview of your trails or creating an app for a campground scavenger hunt. Tech-savvy visitors, especially younger ones, will appreciate these interactive features, which show that your campground is both modern and fun.
If you haven’t ventured into glamping, now might be the time. Offering luxurious tents with comfy beds, fairy lights, and private hot tubs combines the beauty of nature with the comfort of a boutique hotel, attracting new clientele who might not typically consider camping.
Another idea is to create exclusive events that only happen at your campground..You could host a weekend with a renowned chef offering cooking classes and gourmet dinners, or a photography workshop focused on capturing perfect nature shots. These exclusive events create a sense of urgency—guests will want to book before they miss out.
Storytelling can also give your campground a unique identity. Perhaps there’s a local legend you can incorporate into live performances by actors, creating an engaging narrative that guests will remember long after they leave.
Consider building a sense of community as well. A communal garden where guests can pick fresh produce or a nightly gathering around the fire pit for s’mores and stories can help create a welcoming atmosphere. Guests will feel like they’re part of something special, not just passing through.
Small touches make a big difference too. Personalized welcome notes, baskets of local goodies, or maps highlighting the best spots on your campground show you care about your guests’ experience, turning a good stay into a great one.
Finally, think about how to make your campground a year-round destination. Could you offer winter activities like snowshoeing or a holiday-themed event with hot cocoa and a visit from Santa? Extending your season can help combat the decline in search volumes by attracting guests at times they might not normally consider camping.
By getting creative, you can turn your campground into a destination that guests can’t stop talking about. Instead of viewing declining search volumes as a roadblock, see them as an opportunity to innovate. Your guests are waiting for their next great adventure—let’s give it to them.