West Norfolk Council has approved plans for a new campsite in Marshland St James, a rural area located between King’s Lynn and Wisbech in Norfolk. The project will convert land and existing buildings on Long Lots, off Marshland Smeeth, into a site with up to 15 pitches for tents and campervans across a three-acre, tree-lined property.
The planning statement submitted for the application highlighted a growing demand for campsites in the region.
It stated, “Most campers love the outdoor life, they bring bicycles or simply walk to their destination, with many not using cars once they arrive on site, therefore using many of the local business, shops and public houses, putting money into the local economy which can only be considered good.”
Marshland St James Parish Council has expressed support for the development, and the local planning portal recorded seven supportive public comments. According to the Eastern Daily Press, one comment read, “I think this will be a great asset to the area and will bring in extra income to all, including local shops.”
The council’s approval marks a notable development for the local outdoor hospitality sector, where private campsites and small-scale accommodation providers have been responding to increased interest in rural and nature-based stays.
For business owners in the sector, the project exemplifies the potential for modest campsite expansions to enhance local economic activity by directing visitor spending toward nearby shops, pubs, and other amenities.
While the campsite will accommodate a limited number of pitches, the inclusion of campervan facilities reflects broader trends in the outdoor hospitality and RV markets, where travelers increasingly seek flexible, self-contained accommodations.
Developers and operators considering new projects may find value in the way local authorities and parish councils evaluate proposals, balancing environmental impact, community benefits, and economic contribution.
Construction timelines have not been publicly confirmed, but the approval signals that preparatory work could begin in the coming months. The site’s tree-lined setting and proximity to regional centers may provide an appealing combination for visitors seeking accessible rural destinations.