Haven has announced a significant expansion with the acquisition of Holivans Caravan Park in Mablethorpe, Lincolnshire. This move is part of a strategic plan to integrate Holivans into its neighboring Golden Sands Holiday Park, creating one of the largest holiday destinations in the region.
The acquisition, as reported by Haven News, marks a pivotal step in Haven’s growth strategy, reflecting the company’s confidence in the UK’s domestic tourism market. The development, set to begin in Winter 2024, will see Holivans Caravan Park continue to operate under its current name for the 2024 season before fully merging with Golden Sands.
This expansion is expected to significantly boost the local economy in Lincolnshire. It comes in response to the increasing demand for quality domestic tourism options, a trend that has been rising in recent years. The integration of Holivans into Golden Sands is anticipated to create a synergy that will enhance the overall guest experience.
The merger will not only retain the existing staff of Holivans but also create new job opportunities, contributing to the local community’s growth. This initiative aligns with Haven’s commitment to community building and providing exceptional holiday experiences.
Following its acquisition of Richmond Holiday Centre in 2022, Haven’s latest move demonstrates its ongoing investment in the UK’s domestic tourism sector. Since being acquired by Blackstone in 2021, Haven has invested over £400 million in its parks, aiming to upgrade and modernize all holiday sites.
Golden Sands itself has undergone significant transformations, with recent investments totaling £10 million. The park now boasts facilities like the ‘Adventure Village’ and the upcoming NERF Training Camp for 2024, making it a hub for family fun and adventure.
In addition to the development at Golden Sands, Haven’s impact in Lincolnshire includes the upgrade of Cleethorpes Beach, formerly Thorpe Park. Last year, significant investments were made in the park, including a new Adventure Park and Marina Bar & Stage, enhancing the holiday experience for guests.
With the domestic tourism market flourishing, Haven is preparing to welcome an unprecedented number of guests. The projected guest numbers are expected to exceed 3.5 million across all Haven parks in 2024, indicating strong confidence in the future of UK domestic tourism.
The integration of Holivans into Golden Sands marks the beginning of a new chapter for both parks. As expressed by Lewis Zinzan, General Manager at Golden Sands, and the Rowland Family of Holivans, this merger is set to create a legacy of lifelong memories for families and holidaymakers.
Haven’s investment in Golden Sands and the acquisition of Holivans Caravan Park signify a major milestone in the UK’s holiday park sector. This move not only promises to enhance the holiday experience for guests but also contributes to the economic and social fabric of Lincolnshire, setting a precedent for the future of domestic tourism in the UK.