Automotive giant Stellantis is hoping to make a big impression on the visitors at this year’s Caravan Salon Show in Düsseldorf, Germany, by having a vast 500sqm stand that covers many of its brands, including Fiat Professional, Citroën, Peugeot, and Opel.
This year will be the first time Stellantis presents its brands in this manner, calling its showcase a “family of families.”
The family that the company is representing is its growth in size as a result of last year’s merger between the FCA and PSA groups, which are traditional players in the sector. For Peugeot, it represents an opportunity to return to a rapidly growing market.
The showcase also serves as Opel’s debut in the smaller van sector, where recent developments have taken place and now has more younger users. The industry is also for buyers with reduced needs for space and more limited buying power.
“With four distinct brands, Stellantis can now meet every need of families that use RVs and visit the Salon to discover the latest trends and news in a constantly expanding market,” said Stellantis in a statement.
The company said the growth increased during the pandemic due to greater professional flexibility given by new broadly adopted smart-work habits and the appeal of taking vacations in single-family households, in quieter locations, and in contact with nature.
“Hence the decision to mount a powerfully inspirational stand, recalling the emotive values of freedom, independence, and taste for discovery. The predominance of green and brown, the woody hue of the exhibition platforms, and the photos of fascinating places create an immediate reference to the relationship with a natural environment to be explored and protected, to maintain it for future generations,” the company said.
Attendees of the Caravan Salon can expect to see the Stellantis stand showcasing its latest development in electric RVs, including a fully electric Opel E-Zafira Life, which could cause quite the stir in the campervan market.
Peugeot is also expected to showcase an electric vehicle in the shape of the E-Rifter, while the already well-known electric Fiat Ducato will be present too.
The Caravan Salon Düsseldorf 2022 visitors can find Stellantis on stand D42 in Hall 16.
This article originally appeared on Camping Trade World.