Campground Adventures, a campground and glamping destination located along Ischua Creek in western New York, has reported increased bookings for the 2026 summer season after a social media campaign helped raise awareness of the property among regional travelers.
Owner Mal Kurtyko said the business, located in Ischua approximately 90 minutes south of Buffalo, has focused on attracting visitors seeking outdoor experiences and short-distance vacations. The campground offers 51 campsites, including 12 glamping accommodations, and has been under its current ownership since 2021.
“If you are looking to unplug from the city life and you want to be surrounded by nature, sometimes just being in nature and experience slowing down — it really helps you when you go back to your day-to-day life,” Kurtyko told AOL.
According to Kurtyko, one of the challenges facing the business since its acquisition has been a lack of public awareness about the campground. In an effort to increase visibility, she posted a video on TikTok encouraging users to help spread the word about the property.
“Like a very genuine, help me, spread the word,” Kurtyko said. “TikTok literally brought people from all over. Like, I had people messaging me from Ohio, California, Washington, New York City, all over — it just blew up.”
The increased exposure translated into additional reservations. Kurtyko said the campground went from having approximately 10 campsites booked for Memorial Day weekend to being nearly sold out for both Father’s Day weekend and the Fourth of July holiday period.
“We got a lot of bookings from people that, they live close but they didn’t know we were here,” Kurtyko said.
The campground is situated along Ischua Creek, which received attention in 2025 following a fish kill event. However, Kurtyko said the issue has not appeared to deter visitors from using the creek and surrounding recreational amenities.
“So far we have noticed campers already fishing, catch and release, that’s what they’ve done. We did have campers actually on Memorial Day weekend kayaking, which I give them props because it was like 40 degrees,” Kurtyko said. “According to the DEC, it’s safe and we saw even crayfish in the water, so it’s safe to go in and explore our creek.”
Campground Adventures offers a range of amenities aimed at both traditional campers and first-time outdoor travelers. Facilities include a communal kitchen, hammocks, board games, a fenced dog park, bathrooms, showers, hiking opportunities, kayaking, and tubing.
For guests interested in glamping accommodations, Kurtyko highlighted the convenience of the experience.
“Everything is ready for you, just show up with your toiletries and have a good time to unplug,” Kurtyko said.
The campground’s summer calendar also includes special events, including the WNY Fungi Festival scheduled for late August.
For campground, glamping, RV park, and outdoor hospitality operators, the experience at Campground Adventures highlights the growing role of social media in driving awareness and bookings, particularly for independently owned properties in rural destinations.
The case also demonstrates how short-form video platforms can help operators reach nearby markets that may be unfamiliar with existing outdoor accommodations.
As competition for regional travelers continues, digital marketing and community engagement strategies may play an increasingly important role in helping smaller properties expand their customer base and improve occupancy during peak travel periods.