Influence Outdoor Hospitality (IOH) has launched a digital marketing platform designed to connect marketing performance directly to bookings and revenue for campground and RV park operators, in partnership with the OHI.
The platform is built specifically for the outdoor hospitality sector and aims to replace traditional marketing models that prioritize impressions and clicks with a system focused on measurable business outcomes.
Through the partnership, OHI members will receive a 10% discount on managed services for PPC Performance Max campaigns, along with priority onboarding and access to the platform.
The initiative addresses a longstanding challenge for campground operators seeking clearer accountability in marketing performance.
By linking campaigns directly to reservations and revenue, the platform is designed to provide operators with more precise insight into return on investment and marketing effectiveness.
“For too long, campground owners have been forced to rely on generic marketing models that don’t reflect how their businesses actually operate,” David Basler, chief strategy officer at OHI, said in a press release.
“IOH built something specifically for campgrounds—something that ties marketing directly to reservations and revenue. That level of accountability is exactly what our members deserve,” Basler said.
At the center of the platform is SIGNAL, a proprietary attribution system that connects campground property management system booking and revenue data to individual marketing campaigns. This allows operators to track which efforts are generating actual business results.
The platform integrates three primary components: Pulse+, which focuses on enhanced Google Business Profile optimization to increase high-intent traveler discovery; campground-specific Performance Max campaigns built around traveler behavior; and SIGNAL reporting, which provides end-to-end revenue attribution across marketing channels.
IOH said the platform was developed by a team that includes search and attribution specialists and former Google executives.
Campaigns are managed by strategists rather than relying solely on automated systems, with the goal of improving optimization and budget allocation over time.
“As traveler expectations and digital behaviors continue to evolve, campground operators need marketing partners who truly understand the industry,” said Josh Richardson, founder and managing partner at Influence Outdoor Hospitality.
“When OHI approached us with the challenge of helping campgrounds market themselves more effectively—and prove that marketing is actually driving revenue—we set out to build a solution designed specifically for outdoor hospitality,” Richardson added.